Social Media Expert- Hachem Dairy - Food System Challenge

The Consultant is expected to fulfill the following in addition to any other task required:

1. Current Social Media Assessment:
   • Conduct an in-depth assessment of Hachem Dairy's current social media presence, including all platforms used for marketing and engagement.
   • Analyze content, engagement metrics, and audience demographics to understand the current social media performance.
2. Target Audience Analysis:
   • Identify and define the target audience for Hachem Dairy's social media strategy, considering demographics, interests, and behaviors.
   • Conduct market research to gain insights into the preferences and pain points of the target audience.
3. Social Media Objectives and KPIs:
   • Collaborate with Hachem Dairy to define clear social media objectives aligned with business goals, such as brand awareness, lead generation, and sales growth.
   • Establish Key Performance Indicators (KPIs) to measure the success of the social media strategy.
4. Content Strategy and Calendar:
   • Develop a comprehensive content strategy outlining the types of content to be created and shared on social media platforms.
   • Create a content calendar with scheduled posts to ensure consistent and engaging content distribution.
5. Platform Selection and Optimization:
   • Advise on the most suitable social media platforms for Hachem Dairy based on the target audience and business objectives.
   • Optimize existing social media profiles and set up new accounts if necessary.
6. Engagement and Community Management:
   • Develop strategies for fostering engagement and interaction with the audience through comments, messages, and community management.
   • Provide guidelines for responding to customer inquiries and managing social media interactions effectively.
7. Paid Advertising and Budget Allocation:
   • Recommend paid advertising strategies to boost brand awareness, generate leads, and drive sales.
   • Allocate budgets for different social media campaigns based on the objectives and target audience.

Deliverables:

1. Current Social Media Assessment Report:
   • A comprehensive report detailing the current state of Hachem Dairy's social media presence, highlighting strengths and areas for improvement.
2. Target Audience Analysis Report:
   • Report presenting the target audience analysis, including demographics, preferences, and key insights.
3. Social Media Strategy Document:
   • A detailed social media strategy document outlining objectives, KPIs, content strategy, platform selection, and engagement guidelines.
4. Content Calendar:
   • A content calendar providing a schedule for posting and distributing content on social media platforms.
5. Platform Optimization Recommendations:
   • Recommendations and guidelines for optimizing existing social media profiles and creating new ones if needed.
6. Community Management Guidelines:
   • Guidelines for effectively managing social media interactions and fostering engagement with the audience.
7. Paid Advertising Strategy and Budget Allocation:
   • A plan for paid advertising campaigns on social media platforms, including budget allocation for each campaign.

The consultant will provide these deliverables within the specified intervention period after working closely with Hachem Dairy to develop a comprehensive social media strategy to increase brand awareness, generate leads, and drive sales.

As part of the program’s Monitoring and Evaluation (ME&L) processes, the consultant is required to:

• Deliver a briefing report to the program’s team.
• Attending check-ins short meetings, if needed and required by the program’s team
• Attending MEL induction meeting before the beginning of the session if requested by the program’s team
• Conducting pre-post assessment, feedback and attendance as requested by the program team

Questions regarding the technical should be asked to the client directly during a site visit or via a call. To arrange a visit or conference call, please coordinate with Youmna Younes, email: youmna.younes@berytech.org, phone number: 70/516413. The client has the right to stop meeting consultants/ consultancy firms at his disclosure.

  Qualifications

• Bachelor’s degree, MSc Degree in Marketing, Communications, Digital Marketing, Public Relations, and any other relevant field.  
• At least 15 years of experience in similar projects.
• Excellent communications and report writing skills.
• Fluent in English and Arabic