Social Media consultancy- ARYAF- Nomads and Nurture

Berytech is a leading organization in the Entrepreneurial Ecosystem in Lebanon, that aims to provide a conducive environment for the creation and development of startups, through incubation, business support, counseling, funding, networking, and company hosting, hence taking part in the economic revival of the country, participating in wealth and job creation, and retaining graduates and high-level skills in Lebanon.

ARYAF serves Micro, Small, and Medium Enterprises operating in food processing, local hospitality, tourism, the restaurant industry, eco-tourism, and agri-tourism within west Bekaa, Zahle, and South Mount Lebanon.

The program aims to empower sixty MSMEs (Micro, Small, and Medium Enterprises) to increase their sales volume, implement a business continuity plan, and provide training to their staff, including youth, women, and disabled individuals.

The program is funded by The German Federal Ministry for Economic Cooperation and Development (BMZ) and implemented by Deutsche Gesellschaft für International Zusammenarbeit (GIZ), in partnership with Berytech, within the framework of Strengthening Agriculture, Local Communities and Small and Medium Enterprises project (ACE).

The Social Media Expert will create and manage the online platforms related to businesses in the tourism sector, such as guesthouses, restaurants, hotels, and resorts, through various social media platforms.

As a social media consultant, you will be responsible for developing and implementing effective social media strategies, creating engaging content, and managing the online presence to increase visibility and attract more guests to the premises. This is a dynamic role that requires a strong understanding of social media trends.

The consultant is expected to fulfill the following:

1. Social Media Strategy Development

• Collaborate with the management team to develop a comprehensive social media strategy aligned with the business’s goals, boost its online presence, and foster meaningful engagement with the audience.
• Lead the development of the business’s online social media channels and engage the right target audience.
• Design strategies to capture content from a diverse range of events hosted by the guesthouse/restaurants.

2. Content Creation and Management:
   • Create engaging, high-quality content for social media platforms, including written posts, images, videos, and other multimedia formats.
   • Develop a content calendar and schedule regular posts to maintain a consistent and active social media presence.
   • Plan and execute social media advertising campaigns to reach a wider audience and drive traffic to the guesthouse's website.
   • Stay updated with advertising trends and platforms to recommend innovative strategies.
3. Social Media Analytics and Reporting:
   • Track and analyze key social media metrics to measure the effectiveness of campaigns and overall performance.
   • Prepare regular reports on social media analytics, highlighting trends, insights, and recommendations for improvement.
4. Reporting:

• Deliver a detailed project overview, showcasing the implementation progress and qualitative and quantitative results of the intervention.

• Proven experience as a Social Media Consultant or similar role, preferably in the hospitality and tourism industry.
• Strong understanding of social media platforms, their features, and best practices.
• Proficiency in content creation and copywriting for social media.
• Knowledge of social media analytics and reporting tools.
• Familiarity with social media advertising and campaign management.
• Excellent communication and interpersonal skills.
• Creative mindset with the ability to think outside the box.
• Strong organizational and time management abilities.
• Up-to-date knowledge of social media trends, algorithms, and industry developments.Top of Form