RDFL _social media campaign production call

1.Background

The Lebanese Women Democratic Gathering (RDFL) is a feminist, secular, non-governmental organization advocating for and raising awareness about the rights of women and girls in Lebanon. Founded in 1976, the RDFL is one of the oldest feminist organizations, one based on volunteerism.

RDFL’s vision is to achieve equality between women and men in all spheres and to provide protection from gender-based violence.

RDFL’s mission is to work on and advocate for the elimination of gender-based violence and all forms of discrimination, and to achieve full citizenship for women through a widespread and empowered membership and in collaboration with civil society. 

RDFL in partnership with CARE is planning to consult a filmmaker or production house to produce an advocacy  social media campaign on child marriage.

The main objective behind this tender is to produce an advocacy social media campaign on child marriage in Lebanon. 

The primary goal of this call is to develop an advocacy social media campaign focusing on child marriage to push towards the endorsement of setting the age of marriage law within the national campaign #Notbefore18, containing a storyboard focusing on child marriage from a new perspective.

The specific objective of this campaign is to sensitize the Lebanese society on child marriage and to advocate against child marriage. The campaign will serve as a reminder and a pressure tool to the Lebanese parliament on the urgency of passing the law on child marriage.

The expected outputs will be as follows:

- Increased awareness of the Lebanese society on child marriage effects.

- Sensitization of the Lebanese on GBV issues in Lebanon

- Engagement of the Lebanese society in advocating against child marriage in Lebanon

2.   Criteria for Submitting a Bid

2.1 Applicants must meet the following criteria:

•  A senior filmmaker with a team that is legally registered and have actual operations in Lebanon

• Be directly responsible for the preparation/ management/implementation of the project

• Be experienced in the field of video production, animation, editing, voice-over, subtitles and photography

• Respond to all quotation or financial papers requests throughout the project

• Having Arabic-speaker staff on board is compulsory

• Deliver tangible and efficient results

• Be able to efficiently budget and contribute to the success of the activities.

• Be in possession of technical equipment (camera, software, etc.) required for the production of deliverables.

2.2 Applicants must submit a bid on their own being the mere implementing body.

3.     Description

RDFL is seeking to hire the services of a professional communications service provider for the delivery of high-quality advocacy social media campaign video. Visual communications materials will be developed in accordance with RDFL communications guidelines and donor branding rules, geared towards increasing the visibility of RDFL’s project and donors’ support.

During the duration of 2 months, the service provider is expected to finalize the concept of the campaign set an implementation plan and produce a high-quality campaign, and be available when needed. Compensation will be based on the essential expenses provided by the service provider in the application.

The service provider should expect inquiries of the following kinds:

- Delivery of a main campaign video with a trailer, geared for social media circulation (horizontal and/or vertical orientation), with precise editing that includes voiceover & subtitles with a different approach and storyboard for each spot and still posts featuring key messages from the primary video.

4.     List of Deliverables

• Create video storyboard and script (optimized for social media) based on briefings provided by RDFL, in accordance with RDFL’s brand guidelines and the visibility requirements of RDFL's donors;
• Provide still posts featuring key messages from the primary video.

• Edit and produce a strong, final campaign video with a trailer that includes subtitles, RDFL branded elements and donor logos (during the editing phase of the video, RDFL requires several feedback rounds before final delivery.)

5.   Application Details

We are looking for service providers who:

• Are competitive budget-wise and can contribute to the success of the activities.

• Ensure visibility and branding for RDFL and the back donor

• Have reasonable experience in the fields of  protection sector in general

• Have added value and advantage over competitors;

• RDFL will be the copyright owner of all videos, including raw footage.

6.  Required documents:

• Technical proposal (including treatment of the animation campaign), written in English.

• Financial Proposal in USD

• Registration information

7.   Selection Criteria: