Labeling & Marketing Trainer

The Labeling & Marketing Trainer will play a vital role in equipping participants with essential knowledge and skills in product labeling, packaging regulations, branding strategies, and marketing techniques. This role focuses on enhancing participants’ understanding of consumer preferences and effective marketing campaigns.

Main Responsibilities

• 1. Training Delivery
• Develop and deliver training to 75 participants (5 groups) engaged in food processing industries, including small businesses, cooperatives, and companies, with a focus on 50% women participation for 5-days (20-hour) training program.
• Design and implement pre-and post-training assessments to measure learning outcomes.

• Facilitate interactive and practical sessions on:
  • Importance of labeling and marketing in the food processing industry
  • Labeling regulations and requirements (ingredient listing, allergen declarations, nutrition labeling, product name, net weight, expiration date…)
  • Principles of effective label design and packaging for enhanced product appeal
  • Developing marketing plan and branding strategies to establish product identity
  • Utilizing digital marketing channels, including websites, social media, and e-commerce platforms
  •  Establish partnership with distributors, retailers, and foodservice providers
  •  Building customers loyalty through effective marketing and communication strategies

• • Networking and Market Linkages (business connections, cooperative engagement).
  • Product Labeling and Marketing (regulatory compliance, branding, consumer behavior, distribution strategies).
• Ensure that training materials are practical, easy to understand, and relevant to participants.
• Training deliverables:
  • Summary note on the specific needs identified;
  • Training outline and plans
  • Evaluation grid (English/Arabic) for pre and post assessment
  • For each group: the trainer will be asked to complete the course file.