Request for a Branding and design expert (company/Individual)

1. Objective

The project is implemented by Fair Trade Lebanonin partnership with UNDP and funded by KFW, and aims to support 50 startups and MSMEs in the Metn region in Dekweneh, Bourj Hammoud, Jdaidet el Matn, Baouchriye, and Sin El Fil through tailored training, coaching, and financial assistance. It targets businesses at three growth stages—Nascent, Advancing, and Mature—across all sectors such as Agriculture, Forestry & Water, Agri-Food (Food Processing), Creative Industries, Industry, Information and Communication Technology (ICT), Services, Retail & Wholesale, promoting sustainable growth and gender inclusivity.

2. Coaching focus areas

The Branding and Design Coaching will cover the following themes:

• Label design refinement
• Packaging upgrades (materials, layout, presentation)
• Color palette, typography, and branding consistency
• Visual storytelling through packaging
• Revamping brand identity to align with target markets
• Low-cost design improvements for small-scale production
• Guidance on print-ready formats and production coordination

3. Deliverables

• Conduct one-on-one coaching sessions to do 1 Branding and design uplifting per entity, for 3 entities located in Bauchrieh, Dekweneh (Rawda) and Sin El Fil.

•  Preliminary diagnosis of existing labels and packaging

•  Provide design sketches, mockups, or layout suggestions per MSME

•  Advise on compliance and readability of labels

•  Guidance on print-ready formats and production coordination

•  Deliver a report summarizing support provided, including:

• • • • Before-and-after visuals
      • Key recommendations
      • Observations on impact and remaining needs

4. Qualifications

• University degree in Graphic Design, Packaging Design, Visual Communication, or related fields.
• Minimum 5 practical experience in label design, product branding, and packaging.
• Proven knowledge of Fair-Trade principles.
• Proven presentation skills.
• Proven ability to drive results

5. Skills

• Adheres to FTL values
• Good interpersonal communication skills
• Engaged in developing self and others
• High degree of self-motivation
• Excellent leadership, team building, and management skills
• Good time management
• Organized and able to create multiple timelines and schedules
• Good knowledge of Arabic and English

8. Company qualification

The company must have the following valid legal documents:

• Commercial Circular
• Fiscal Certificate of Incorporation at the Ministry of Finance
• VAT Certificate of Registration (if applicable)
• ID of company’s authorized representative(s)
• Copy of fiscal number registration or an 8.5% tax to be deducted as per Lebanese law from individual trainers

9. Payment terms

• Invoices must be issued no later than the 25th of each month, and payments will be processed within 20 business days, provided that all deliverables have been submitted.
• Payments will be made via bank cheques.
• All applicable taxes will be deducted from the Consultant’s fees unless the Consultant is registered with the Ministry of Finance.