Social Media Manager - Remotely

Guardians of Equality Movement (GEM) is a Canadian-based human rights organization supporting Syrian LGBTQIA+ individuals, is hiring a Social Media Manager. This remote role (ideal for candidates in the Middle East) involves leading GEM’s social media strategy, creating and publishing content, and promoting the organization’s mission and programs. 

The ideal candidate has experience in digital communications, understands LGBTQIA+ and Syrian contexts, and is fluent in Arabic and English. Passion for human rights and creative storytelling is essential. 

Key Responsibilities:  

• Strategize and Create Content: Lead the ideation, creation, and scheduling of compelling content tailored for each of GEM’s social media platforms. 
• Campaign Development: Design and execute targeted social media campaigns with a focus on expanding reach and engagement, particularly within Syrian communities. 
• Visual Branding: Establish and maintain a cohesive visual identity across all platforms to strengthen GEM’s brand recognition. 
• Program and Research Promotion: Effectively promote GEM’s initiatives, services, campaigns, and research publications through engaging digital content. 
• Platform Management: Manage daily publishing and interaction across Instagram, X (formerly Twitter), LinkedIn, Facebook, and other relevant platforms. 
• Team Collaboration: Collaborate closely with team members to brainstorm, plan, and review content strategies that align with organizational goals. 
• Audience Growth: Implement strategies to boost page visibility, follower growth, and audience interaction. 
• Content Organization: Develop and maintain a structured content calendar to ensure consistent and timely communication. 

  Key Working Relationships : 

• Head of Program 
• Program and Field Staff 
• External Media Consultants (when applicable) 

Reports to : 

• Executive Director 

  Qualifications 

Education : 

Bachelor’s degree in communications, Marketing, Journalism, Digital Media, or a related field. 

Desirable: 

• Further qualifications or training in digital marketing, human rights, media ethics, or diversity and inclusion. 
• Understanding of communications in humanitarian or rights-based settings. 

Professional Experience 

• Minimum of 3 years of professional experience in social media management, preferably in non-profit, advocacy, or human rights organizations. 
• Demonstrated experience in designing, implementing, and evaluating social media campaigns. 
• Strong understanding of social media analytics, growth strategies, and performance tracking. 
• Familiarity with communication in conflict or post-conflict zones, particularly the Syrian context, is highly desirable. 
• Experience collaborating with vulnerable communities and/or underrepresented groups (e.g., LGBTQIA+, refugees, trauma survivors) is a plus. 

Languages 

• Required: Fluency in Arabic and English (oral and written). 
• Proficiency in French is an asset. 

Technical Skills and Personal Attributes 

• Strong skills in content creation, visual storytelling, and digital design tools (e.g., Canva, Adobe Creative Suite). 
• Proficient with social media platforms: Facebook, Instagram, LinkedIn, X (formerly Twitter), YouTube, TikTok. 
• Familiarity with social media scheduling and analytics tools (e.g., Hootsuite, Buffer, Meta Business Suite). 
• Excellent written and verbal communication skills with a keen eye for detail and tone. 
• Ability to work under pressure, prioritize tasks, and meet deadlines. 
• Collaborator with strong interpersonal and collaboration skills. 
• Highly organized, initiative-taking, and creative. 
• Committed to the values of equality, inclusion, and human rights. 
• Sensitivity to issues related to trauma, privacy, and data protection. 

  Encouragement: 

GEM strongly encourages individuals from underrepresented communities, especially Syrian LGBTQIA+ individuals, to apply. 

Professional Standards  

All employees, contracts, and volunteers for the Guardians of Equality Movement (GEM) must adhere to the values and principles outlined in the GEM Standards for Professional Conduct. These are based on Integrity, Service, and Accountability. In accordance with these values, GEM operates and enforces policies on beneficiary protection from exploitation and abuse, child safeguarding, anti-workplace harassment, fiscal integrity, anti-retaliation, and combating human trafficking.  

Compliance & Ethics  

At GEM we promote and encourage a strong culture of compliance and ethics throughout our organization and workforce. It is important for us to maintain a clear understanding and adherence to the Guardians of Equality Movement’s values, ethical standards, donor compliance, and diversity & inclusion statement within our staff, volunteers, partners, and stakeholders.  

Prevention of Sexual Exploitation and Abuse  

Actively promote PSEA (Prevention of Sexual Exploitation and Abuse) (Prevention of Sexual Exploitation and Abuse) standards within the Guardians of Equality Movement (GEM) and amongst beneficiaries served by GEM. To apply you must not have been found guilty of or have been accused of SEA in the past, non-disclosure of SEA accusations and or conviction will result in immediate termination of employment/contract and potential legal action. You will be asked about this in your application.  

Values and Mindset  

We want to work with (and continue to develop) individuals who can embody and demonstrate the following values and mindset.  

Values: 

Collaborative: We achieve more when we work together, every voice has value, and we ask others for help so we can find solutions and move forward as a team. We have fun together and support each member of our team.  
Trusting: We believe in the power of strong, open, and authentic relationships. We do what we say we are going to do and take ownership and responsibility for our actions.  
Inclusive: We want people to feel safe in being themselves, to maintain well-being, bring their unique strengths and voices to the table, and honor lived experience.  
Innovation : The work we are focused on is no easy task and we are committed to positive impact. We will fight for what we believe is right and be ambitious in our thinking and work ethic to deliver results.  
Always Learning : Our work uncovers the gap in information in the humanitarian industry and to understand what is missing we Listen. We are enthusiastic about learning and seek to constantly improve ourselves, our work, and the way service is provided for the Syrian LGBTQIA+ throughout the industry. We celebrate failures as well as successes and use them to perform better in the future.  

Mindset  

 Service: Empathetic with an understanding that we are in service to the Syrian LGBTQIA+ community and rights defenders, committed to providing the best care and experience for our beneficiaries.  
Sustainable Change: You understand why we do what we do, and why the impact we have must yield sustainable results. You want to contribute to changing the lives and circumstances of Syrian LGBTQIA+ for the better, and for good.  
 Agile and Flexible: Agility is the ability to move quickly and easily. Flexibility is the ability to react to new environments or changing requirements.  
Can do: Solutions Focused, resourceful, and adaptable. Will always think “how can we achieve this.”  
Enthusiastic: Someone who is enthusiastic about equality for all, protecting those most vulnerable, and changing lives for the better.