Awareness Campaign & Project Wrap-Up

Background

Asmae–Association Soeur Emmanuelle (Asmae) is an international French NGO committed to improving the lives of vulnerable children and their families through education, child protection, and psychosocial support. Since 2022, Asmae has been implementing the “Strengthening Protective Early Childhood and Inclusion Approaches in Lebanon” (SPECIAL) project in partnership with the Imam Al-Sadr Foundation (ISF) in South Lebanon.

To close this important chapter, Asmae seeks to produce a powerful audiovisual campaign that documents the achievements and emotional stories behind the SPECIAL project, particularly focusing on the human impact at the community level.

2. Objectives of the Campaign

- Highlight the human side of the SPECIAL project: children, parents, teachers, and staff.

- Showcase resilience, hope, inclusion, and community support.

- Build emotional engagement with donors, partners, and the public.

- Reinforce the values of ISF and Asmae as human-centered organizations.

3. Scope of Work

3.1 Main Video (2–4 minutes)

- Concept development and storyboard

- On-site filming over 3 full shooting days

- Conduct interviews and action shots on location

- Voice-over narration, motion graphics, and infographics

- Professional editing, color grading, sound design, and licensed music

- Delivery in HD format, suitable for presentations and social media

3.2 Supporting Reels (x4)

- Four thematic reels (personal stories, sectoral impact, timeline, etc.)

- Duration: 30–60 seconds each

- Include voice-over, custom animations, and music

- Optimized for social platforms (Instagram, Facebook, LinkedIn)

3.3 Instagram/Facebook Stories (Up to 10)

- Short vertical videos (teasers, quotes, behind-the-scenes)

- Adapted to campaign phases: pre-launch, active campaign, and post-launch

4. Production Details

- Shooting Days: 3 full days on location

- Pre-Production:
  - Storyboard and shot list creation
  - Coordination with Asmae and ISF teams

- Production Equipment:
  - Professional camera(s)
  - Lighting, audio kits, drone (as needed)

- Post-Production:
  - Editing, revisions, color grading
  - Subtitles (English and French)
  - Infographics and logo animations
  - VO and music licensing

5. Deliverables

Deliverable

Description

Main Video (2–4 min)

Full production including concept, filming, editing, VO

4 Reels

Short themed reels with graphics and music

10 Stories

Vertical videos for Instagram/Facebook

Pre-Production Plan

Storyboard, logistics, and schedule

Subtitled Versions

English and French subtitles for all outputs

6. Timeline

Pre-Production: 1 week

Filming: 3 days (flexibly scheduled)

Post-Production: 2–3 weeks

Total Project Duration: ~4 weeks

7. Budget

Total Quotation: $5,000

8. Intellectual Property and Confidentiality

All final media content will be the intellectual property of Asmae. The agency must maintain full confidentiality throughout production and post-production. Raw footage may only be used or shared with Asmae’s written permission.

9. Ethical Considerations

The agency commits to:
- Respecting cultural sensitivity and community norms
- Avoiding any exploitation, stereotyping, or misrepresentation