AI Research Animation

TERMS OF REFERENCE

Oxfam is a global movement of people who are fighting inequality to end poverty and injustice. Across regions, from the local to the global, we work with people to bring change that lasts.

OVERVIEW

Title and brief description of the requirement

Animation explainer video for Oxfam’s Artificial Intelligence (AI) Research in MENA

Delivery location

Lebanon /  Remote / Flexible location

Contract start date

24 September 2025

How to apply

Interested candidates are invited to submit:

1. A quotation describing the deliverables and a detailed financial offer indicating daily rate, all equipment and daily expenses required to create the entire product. The amount includes any taxes, which may apply
2. CV of service provider or company profile stating years of experience and any experience working with INGOs.
3. Portfolio and samples of similar work

See section ‘6. Application Process’ for further details

Deadline for submission of offers

19 September 2025

Specific considerations

1. BACKGROUND AND CONTEXT

Oxfam is launching a report that investigates the juncture between AI, Human Rights & Gender Justice in the MENA Region. This report explores how artificial intelligence (AI) systems are reshaping civic space, reinforcing economic and gender inequalities, and transforming the dynamics of conflict and humanitarian action in the Middle East and North Africa (MENA). It illustrates how AI is often used to entrench state and corporate power, while highlighting emerging resistance and engagement in the region across the themes of:

• AI and the Shrinking of Civic Space
• and Biased Algorithms
• AI and Economic Inequality
• AI in War and Conflict

The objective of the assignment:

Oxfam plans to produce two “explainer” animations (one in Arabic and one in English) and two simple social media sharegraphics to help unpack and raise awareness of the issues raised in the research, and why the findings are relevant to our online audience. 

Ideally the final product would be a mixture of information and graphic elements. Its overall aim is to provide a simple, visual, engaging and informative product that shows the real-life implications of the growing use of AI on the everyday lives of people in the region.  The length of the final product will be determined based on the script and storyboard; however, it will not exceed 120 seconds. 

The animation will be shared on all Oxfam MENA social media channels (Instagram, Facebook, Twitter)

Scope of the Assignment:

The Specific assignment will be to produce a 2D animation clip as the following:

• Drafting a storyboard for the animation based on the script that will be provided by Oxfam.
• Submit unpolished first draft for review.
• Incorporate all the requested editing and modification notes, this may tale several rounds to get to the final draft.
• Finalize the final draft (colour & sound polishing works in addition to any other graphical effects). The final copy must be Oxfam branded, Oxfam will provide its branding guidelines (colour palette and fonts).

Creative Brief:

The overall goal of the animation is to bring to life how the rapid adoption by AI can have real world impacts on the everyday lives of people. The research covers a number of themes and sub themes including Mass Digital Surveillance, Tech-Facilitated Gender-Based Violence, Job Automation and Gender Exclusion and Autonomous Weapons and Target Generation.

The animation will visually, with words and graphics, explain key facets of the research under these themes, aiming to create a creative product that gives a broad understanding of the issues by explaining a complicated emerging issue of how AI is reshaping civic space, reinforcing economic and gender inequalities, and transforming the dynamics of conflict and humanitarian action in the MENA region.

2. SPECIFICATION OF SERVICES REQUIRED

The animation needs to visually, with words and graphics, explain key facts of the research under these themes, aiming to create a creative product that gives a broad understanding of the issues by explaining a complicated emerging issue of how AI is reshaping civic space, reinforcing economic and gender inequalities, and transforming the dynamics of conflict and humanitarian action in the MENA region.

 Two versions of the animation video: Arabic and English. In full HD, including tailored spec versions for different social media channels. (Facebook & IG post + IG Reel & story + X) formats.

Arabic translation of the animation’s script to be proofread and approved by Oxfam

Two share graphics: Arabic and English developed using the same artwork from the video. To work as thumbnail and to be used separately.

If the supplier wishes to propose modifications to the specification (which may provide a better way to achieve Oxfam ´s objectives) these must be considered as an alternative offer. The Supplier must make alternative offers in a separate letter to accompany the offer. OXFAM is under no obligation to accept alternative offers.

3. METHODOLOGY

The key steps to be followed though not explicit and the detailed modality and work plan will be agreed during consultation meeting include:

Planned timeline

Activity / Milestone

Outputs or Deliverables

Estimated days

Timeline

 Storyboard of the animation (based on the initial script provided by Oxfam)

Storyboard of the animation ready and sent to Oxfam

5  working da21ys

From 24 Sept till 30 Sept 

Animation video produced as a draft for Oxfam comms team to review and give feedback.

First draft produced including music + Arabic translation of the script

7 working days

From 2 Oct till 10 Oct

 Implementing all requested edits, finalization and full HD export in English and Arabic, including tailored spec versions for different social media channels. (Facebook / IG post + IG Reel / story + X Video) formats

-One animation video (maximum 120 seconds) produced in Arabic and English versions.

-Two sharegraphics (one in Arabic, one in English) based on the video artwork.

9 working days

From 14 Oct till 24 Oct

4. EXPERIENCE OR PROFILE REQUIREMENTS

The company/ individual(s) should have the following competencies:

Essential

• [Experience with Oxfam / NGOs / working in development/ humanitarian settings]
• [Proficiency in video making, animation creation, graphic design]
• [Required language skills : English and Arabic]

Evaluation and award criteria

The quotations will be assessed according to the following criteria and distribution of points:

Award Criteria

Max. points

Technical criteria                                                                                                                                50

Capability / competence of bidder to perform the work / service required

Demonstrated expertise and experience

30

Previous experience with the NGO sector

10

Positive references/reputation

5

Knowledge of country, context, languages

5

Quality of products/ services and ability to meet requirements

Meeting technical specifications OR Level of understanding of work/service required

10

Added value of items or services offered (ex. quality, warranty, after-sales support)

5

Ability to meet delivery dates OR Reliability of plan proposed

5

TOTAL:

70

Financial criteria

Financial offer

Total cost of the offer, all services included (without added tax)

30

TOTAL:

100

Only quotations with combined scores of at least 55 points for the technical award criteria (approach paper and CV) qualify for the financial evaluation.

Oxfam withholds the right to conduct interviews with one or more potential suppliers before an award decision is made. The purpose of the interview is to seek further clarification on the submitted quotations and learn more about the background and previous experiences of the potential suppliers and their teams.

6. OTHER CONDITIONS

Conditions for participating in the procurement process are detailed in the Terms & Conditions of Bidding

7. CODE OF CONDUCT

Oxfam is committed to integrity in its operations and supply chains and ensuring high ethical standards. Complying with all laws and regulations and ensuring fair competition are fundamental to this commitment. We actively promote these principles and standards, and expect all Oxfam suppliers to demonstrate commitment towards them.

All consultants/applicant are required to agree and adhere to the Oxfam Supplier Code of Conduct, whereas individuals (including consultants) must sign the Oxfam Non Staff Code of Conduct[1]. These Codes of Conduct set out the specific standards and principles in the areas of human and labour rights, environmental impact and anti-corruption that suppliers must follow.

8. ANNEXES

• Conflict of interest declaration form for 3rd parties
• Safeguarding policy
• Oxfam child safeguarding policy
• Example privacy notice

[1] Non-Staff Code of Conduct applies for any self-employed individuals or contracted employees of suppliers who are working on Oxfam sites, or who have access to Oxfam materials, or who may represent Oxfam in any manner but are not part of Oxfam’s legal entity)