Social Media Campaign

ROLES AND RESPONSIBILITIES
Strategy and Planning 
•    Develop and implement a social media strategy aligned with the organization’s communication and advocacy objectives.
•    Maintain a social media content calendar ensuring consistent, timely, and strategic posting.
•     Increase engagement and visibility by using the provided means, while cooperating project staff. 
Content creation and Management:
•    Create, edit, and publish engaging multimedia content (photos, videos, stories, infographics, articles) highlighting the project implementation and activities.
•    Collaborate with project team to collect authentic stories, testimonials, and visual materials from beneficiaries and communities.
•    Ensure that all content adheres to ethical communication standards and brand guidelines.
•    Manage and update all official social media accounts and platforms.
Community Engagement and Advocacy 
•    Engage with followers and partners by responding to comments, messages, and tags in a timely and professional manner.
•    Build and nurture online communities around the NGO’s campaign by support advocacy and awareness initiatives and creating an impactful digital campaign.
•    Collaborate with partner organizations, when possible, to amplify the NGO’s messages

Monitoring Evaluation and Reporting:
•    Track key social media metrics (reach, engagement, impressions, growth) and generate a final analytical report.
•    Evaluate the performance of campaign and recommend improvements for future campaigns based on data insights.
•    Provide feedback to the communications team.
Ethical and Compliance Responsibilities:
•    Ensure that all social media materials comply with ethical communication guidelines, including safeguarding, consent, and data protection.
•    Follow copyright regulations and donor visibility requirements.
•    Protect the dignity, identity, and privacy of beneficiaries in all shared content.
5. DELIVERABLES
• A social media analytics and data reports
• Detailed content calendar. 
• Increased engagement and visibility across designated platforms during the campaign.