Social media campaign

1. Background

The Movement for Peace (MPDL) aims to raise awareness about women's rights and sexual and gender-based violence in Baalbek and the Central Beqaa, particularly regarding persons with disabilities. To achieve this, we are seeking a qualified consultant to design and implement public awareness campaigns.

The Movement for Peace in Lebanon and its partners are implementing a project entitled: “Reduced impact of the crisis on the most vulnerable refugee and Lebanese population”. The intervention aims to reduce the impact of the humanitarian crisis on refugees and host populations with disabilities, prioritizing women and girls who are victims and/or survivors of sexual and gender-based violence in the Beqaa Valley, Lebanon.

The specific objective is Improved resilience and protection of refugee and Lebanese PwDs, especially survivors of GBV. The intervention aims to improve the resilience and protection of the most vulnerable persons with disabilities and their families, both refugees and host communities, with a special focus on women and girls who are victims and/or survivors of GBV, in the face of the worsening humanitarian crisis in Lebanon.

Through this consultation, we seek to strengthen the role of refugee and Lebanese women as peacebuilders and human rights promoters, as an expected and fundamental outcome of this intervention. The project will carry out an awareness-raising campaign on women's rights, WGwD’s and SGBV focusing on changing attitudes towards gender inequality, and empowerment of women and girls, with special emphasis on WHRDs.

2. Partners

With funding from the Spanish Cooperation Agency (AECID), the Movement for Peace in Lebanon (MPDL), and its partners the Lebanese Organization for Studies and Training (LOST) and Association Lebanese Union for People with Physical Disabilities Association (LUPD) are implementing a project: “Improve the resilience of refugee and host population with disabilities, prioritizing women, in Lebanon”, which focuses on reduce the impact of the humanitarian crisis on refugees and host populations with disabilities (HCWs), prioritizing women and girls who are victims and/or survivors of sexual and gender-based violence in the Beqaa Valley, Lebanon.

The intervention is designed to strengthen the resilience and enhance the protection mechanisms for the most vulnerable individuals with disabilities and their families. This includes both refugees and members of the host communities who are affected by the ongoing humanitarian crisis in Lebanon. A key aspect of the initiative is to provide targeted support to women and girls who have experienced or survived gender-based violence (GBV), recognizing their heightened vulnerability in the current context. By focusing on these groups, the program seeks to address their specific needs, promote inclusive protection, and foster community-based resilience to better withstand the escalating challenges posed by the crisis. Overall, the intervention aims to create a safer, more supportive environment that upholds the dignity, rights, and well-being of these populations amidst the worsening humanitarian situation.

3. Objectives

5. To raise public awareness on GBV risk and the rights of women and girls with disability. 
6. Showcase community-based initiatives led by DPs (Persons with Disabilities) that foster inclusion and resilience
7. Personal stories of survivors while raising awareness of accessible safe spaces and protection services.
8. Strengthen solidarity between refugee and host communities
9. To foster gender equality and challenge gender-based stereotypes and discrimination. 

4. Scope of Work

The selected service provider will be responsible for the creative design, production, and management of a targeted social media campaign

• Conducting a needs assessment to understand the specific awareness gaps and cultural contexts. 
• Identify appropriate platforms, tone, and communication styles for different audience groups
• Ensure all materials reflect inclusivity, accessibility, and sensitivity to GBV and disability issues.
• Designing culturally sensitive and engaging awareness campaign strategies and materials tailored to women’s & PwD’s groups. 
• Facilitating interactive workshops, community dialogues, and outreach activities. 
• Monitoring and evaluating the impact of the campaigns and providing regular progress reports. 

5. Deliverables

• A detailed social media strategy aligned with the campaign objectives, key messages, and target audiences.
• A content calendar outlining the timing, platform, and type of posts.
• Develop a minimum of 10 high-quality digital assets, including static graphics, videos, reels, stories, audiograms, infographics, advocacy and testimonial videos, and posters (PDFs).
• All content must be produced in Arabic and English, ensuring accessibility, inclusivity, and sensitivity to GBV and disability issues.
• Campaign Implementation and Management
• A final campaign report summarizing outcomes, lessons learned, challenges, and recommendations for future campaigns.
• Templates, guidelines, or toolkits for future social media campaigns on GBV or disability inclusion.

6. Duration

2 months from the start date 

7. Qualifications and Experience 

1. Proven experience in social behavior change communication, community mobilization, or related fields. 
2. Knowledge of human rights, gender issues, and social cohesion. 
3. Experience working with women’s groups especially PWD’s and in participatory approaches. 
4. Excellent communication, facilitation, and reporting skills. 
5. Experience in designing social media campaigns and/or digital awareness materials.

8. Financial proposal

A financial proposal is required according to the following items:

1. A clear breakdown of activities and their costs
2.  Consistency of budget items with the technical proposal
3.  Efficient financial figures
4. Adequate explanation of all financial items

10. Evaluation and Selection

Proposals will be evaluated based on experience, methodology, budget, and previous work. Shortlisted candidates may be invited for an interview. 

Description of Technical Evaluation

Score

1.

Clarity and coherence of the proposed methodology for implementing the work

10%

2.

Strong field presence in the targeted governorates/areas 

10%

3.

Proven experience in implementing similar work (awareness campaigns in the field of human rights, social cohesion and peacebuilding)

15%

4.

Clarity and soundness of the technical proposal (showing an understanding of the approach)

15%

 5.

Process of implementation (communication strategy, suppliers, value add by the agency, etc…)

15%

6.

Human Resources proposed and committed for the assignment (qualification and experience) + detailed CV

15%

7.

Previous experience working with the INGO’s

10%

8

Proven experience in designing and implementing gender-sensitive work

10%