Marketing Specialist

Strategic Planning

• Develop and implement a comprehensive annual marketing and communications plan aligned with the organization’s strategic objectives.
• Manage brand positioning and ensure consistency across all communication channels.
• Conduct market analysis, audience segmentation, and competitor benchmarking to inform strategy.

B. Campaign Development & Management

• Plan, design, and execute marketing campaigns for events, services, fundraising initiatives, and institutional programs.
• Manage multi-channel campaigns (digital, print, social media, outdoor, PR).
• Supervise creative development including visuals, videos, messaging, and promotional materials.

C. Digital Marketing & Social Media

• Oversee all digital platforms (website, social media, email marketing, paid ads).
• Lead content creation calendars with high-quality, engaging, and brand-aligned content.
• Manage analytics, monitor performance KPIs, and adjust campaigns based on insights.

D. Public Relations & Media Coordination

• Build and maintain relationships with media outlets, influencers, agencies, and partners.
• Coordinate press releases, media coverage, interviews, and PR events.
• Act as a key contributor to reputation management and crisis communication.

E. Internal Coordination

• Collaborate with program teams, fundraising, operations, and leadership to support project visibility.
• Lead communication briefs, collect requirements, and translate them into clear marketing deliverables.
• Provide guidance and training to internal teams on brand usage and communication standards.

F. Budget & Resource Management

• Develop and manage the marketing budget.
• Supervise procurement of marketing materials and external suppliers (designers, printers, media agencies).
• Ensure cost-effective planning and optimal resource allocation.

G. Reporting & Performance

• Prepare monthly and quarterly marketing performance reports, including KPIs, ROI, engagement insights, and recommendations.
• Track campaign effectiveness and propose corrective actions when needed.
• Maintain a repository of marketing assets, documentation, and institutional branding materials.