Digital Marketing & Growth Consultant - Lebanon Innovation

Scope of Work

The consultant will be responsible for the following workstreams:

1. Digital Marketing Strategy

• Assess the current digital structure, traffic, and online user experience of the Lebanon Innovate portal
• Review existing social media channels and performance
• Design a digital marketing and media plan, including:
  • Clear objectives and KPIs per channel
  • Platform and outlet recommendations
  • Ad spend scenarios and phasing (excluding actual ad budgets)
  • Content types and formats
  • Target audiences and segmentation
  • Projected outcomes per objective and platform

2. Social Media Management & Lead Generation

• Manage and implement a lead generation-focused social media strategy
• Platforms: Meta (Facebook & Instagram) and LinkedIn

Responsibilities include:

• Content planning and posting on Lebanon Innovate social media channels
• Coordination with the Communications Team on messaging and visuals
• Copywriting and creative direction for organic and paid posts
• Full responsibility for setting up, managing, boosting, and optimizing paid social campaigns
• Audience targeting, campaign optimization, and performance tracking
• Ongoing monitoring and refinement to improve reach, engagement, and conversions

Timeline:

• Strategy design and setup: December 2025
• Campaign implementation: January – April 2026

3. SEM & SEO

• Assess feasibility and added value of:
  • Google Search Ads
  • Google Display Ads
• Support campaign setup and optimization if approved
• SEO support, including:
  • Keyword research and mapping
  • Keyword linking and on-page SEO optimization
  • Recommendations to improve organic visibility and search performance

4. Content Uploading & Portal Support

• Support the Communications Team with bulk uploading of content to the Lebanon Innovate portal
• Ensure proper formatting, tagging, and categorization
• Coordinate closely with Communications and Content teams

Deliverables

The consultant is expected to deliver:

• A Digital Marketing & Media Plan with KPIs, channel strategy, and projected outcomes
• Active social media management (posting + boosting) on Meta and LinkedIn
• Setup, execution, and optimization of paid social and SEM campaigns (ad spend excluded)
• Monthly performance reports (reach, engagement, leads, conversions, insights)
• SEO keyword list and on-page optimization recommendations
• Support with bulk content uploading and portal organization

Reporting and Communication

• Reports to: Lebanon Innovate Communications Team Lead
• Regular coordination meetings (online)
• Ongoing communication with Communications, Content, and Design teams
• Clear documentation of campaign performance and recommendations

Evaluation and Approval

Performance will be evaluated based on:

• Quality and relevance of the digital strategy
• Effectiveness of social media management and lead generation
• Improvement in portal traffic and engagement
• Timely delivery and responsiveness
• Clarity and usefulness of reporting

All deliverables are subject to review and final approval by the Lebanon Innovate Communications Team Lead.