E-Marketing Vocational Trainer – Youth Program

Background
Farah Social Foundation is implementing a vocational training program aimed at equipping youth with market-relevant skills in digital marketing and e-commerce. The program responds to the growing demand for digital marketing professionals and leads to a MEHE-certified certificate upon successful completion.

Objective of the Assignment
To design and deliver a 150-hour vocational training on e-marketing, enabling youth to understand, plan, and implement digital marketing campaigns, leverage social media tools, and apply basic analytics for business growth.

Scope of Work
The trainer will be responsible for:

Designing and delivering a 150-hour e-marketing training program

Ensuring compliance with MEHE vocational certification requirements

Delivering practical, hands-on sessions with real-life case studies and exercises

Introducing participants to digital marketing tools, platforms, and analytics

Applying participatory and practice-based training methods tailored to youth

Providing guidance on online business promotion, content creation, and customer engagement

Training Structure

Total duration: 150 hours

Daily schedule: 5 hours per day

Target group: Youth aged 15–25 years

Training modality: In-person (theory + practical exercises and projects)

Key Training Topics (Indicative)
The training must include, at minimum:

Introduction to digital marketing and e-commerce

Understanding target audiences and customer personas

Social media platforms and marketing strategies (Facebook, Instagram, LinkedIn, TikTok)

Content creation and basic graphic design tools

Search engine optimization (SEO) fundamentals

Email marketing and messaging campaigns

Digital advertising (Facebook Ads, Google Ads basics)

Analytics and performance measurement tools

Online branding and reputation management

Cybersecurity basics and safe online practices

Customer engagement and online sales conversion strategies

Deliverables
The trainer is expected to deliver:

Detailed training curriculum and session plans

Training materials (presentations, manuals, practical guides)

Delivery of 150 hours of training

Pre- and post-training assessments

Attendance sheets and practical evaluation checklists

Final training completion report

Documentation required for MEHE certification

Duration & Level of Effort

Total level of effort: 150 training hours

Coordination & Reporting
The trainer will report to the Project Manager and coordinate closely with the Technical and MEAL teams. Progress updates and compliance with training standards will be required.

Qualifications & Experience
The trainer must have:

Degree or certification in Marketing, Digital Marketing, Communications, or related field

Minimum 5 years of practical experience in digital marketing or e-marketing campaigns

Proven experience delivering vocational or technical training

Strong hands-on experience with social media, content creation, and analytics tools

Knowledge of MEHE vocational standards (asset)

Experience working with youth and vulnerable groups (asset)

Payment Terms

Payment based on actual training hours delivered

Payments released upon submission and approval of deliverables

Ethical, Safety & Safeguarding Requirements
The trainer must comply with the organization’s Code of Conduct and PSEA, at all times.

⚠️ Tax Compliance Note:
In case the selected trainer does not have an MOF registration, a tax deduction of 8.5% will be applied to the total contract value, in accordance with applicable regulations.