Sales & Negotiation Consultancy- Clyntech

Context & Background
Berytech is a leading organization in the Entrepreneurial Eco-system in Lebanon, that aims to provide a conducive environment for the creation and development of startups, through incubation, business support, counseling, funding, networking, and the company hosting, hence taking part in the economic revival of the country, participating in wealth and job creation, and retaining graduates and
high-level skills in Lebanon.
Through the Clyntech Accelerator Program, startups received support to develop and validate their product or service, build their commercial foundations, and test their business model with early adopters. Having completed the Acceleration phase, the startups now entering the Incubator are focused on scaling their business and preparing for investment.
The Clyntech Incubator Program’s mission is to support early-stage cleantech startups that have completed the Acceleration phase and are ready to scale, by equipping them with the foundations needed to become investment-ready. The startups supported share three common characteristics:
• A disruptive scientific or technological focus in the Clean-tech sector.
• A validated product or service with early traction and the potential to scale beyond the local market.
• The capacity to attract investment and create sustainable job opportunities locally.

Scope of work
The Clyntech Incubator Program seeks to equip startup founders with the practical sales and negotiation skills needed to identify and reach the right decision makers, communicate the value of their product or service effectively, and build strong customer relationships. This is to be achieved through a full-day workshop and up to 2 one-on-one clinics for up to 8 startups, based on their needs.

The workshop will cover the following:
1. Identifying Decision Makers & Sales Approach
• Understanding who the decision maker is across different customer types: B2B, B2C, institutional, and public sector.
• Mapping the decision-making process: who influences, who approves, and how to navigate the chain.
• Identifying the right entry point based on the startup’s product type and target market.
• Developing a clear sales approach: how to initiate contact, build credibility, and move a conversation forward.
• Handling objections and resistance at different stages of the sales process.

2. Product Promotion & Customer Communication
• Understanding how to communicate product or service value clearly to different audience profiles.
• Adapting the pitch and messaging based on who is in the room: technical buyer, business owner, or procurement officer.
• Building a simple outreach and follow-up process to move prospects from interest to commitment.
• Managing the customer relationship after the first sale: retention, referrals, and repeat business.

3. Negotiation Techniques
• Negotiation basics: preparation, understanding the other party’s interests, and setting goals.
• Negotiation methods: win-win approaches, trading concessions, and problem-solving techniques.
• Identifying what can and cannot be traded, and how to hold ground without losing the deal.
• Practical application: participants work on their own negotiation scenarios during the session.

The workshop should include hands-on exercises and role-playing scenarios relevant to the startups’ contexts. The consultant will ensure that the concepts covered during the workshop are applied during the one-on-one clinics with each startup. During the clinics, the consultant will work with each founder on their specific sales and negotiation situation, providing tailored feedback and guidance based on their product, market, and target customer. Following the first clinic, the expert will assess the need for a second session and provide a recommendation. This will be coordinated and agreed upon with the program team.

Deliverables
• Workshop Outline and Materials.
• Training Delivery (1 Full-day workshop).
• Conduct up to 2 one-on-one clinics per startup, for up to 8 startups (total up to 16 one-on-one sessions).
• Feedback on the progress of each startup after each clinic.
• A final report summarizing outcomes, feedback, and recommendations for each startup.

Qualifications
• At least 7 years of experience as a Sales and Negotiation expert, consultant, or trainer, with proven experience working with startups or in a startup environment.
• Strong practical experience in sales, with a track record of supporting early-stage companies across different commercial models (B2B, B2C, product, and service businesses).
• Hands-on sales or business development experience, not exclusively training delivery.
• Familiarity with the Lebanese and/or MENA market context is a strong advantage.
• Ability to effectively prepare and deliver interactive, hands-on training programs.
• Strong communication and facilitation skills.
• Fluent in English.