Nawal Makhoul

Degree(s) or Diploma(s) obtained:
Lebanese University (UL- FID) (1998 - 2002) BA in Public Relations & Communication
Lebanese University (UL- FID) (2022 - 2024) Masters In Digital Marketing & Public Relations
Present position: Independent Consultant- Marketing and Communication Strategist
Years within the firm: 6 years
Key qualifications:
• Strategic Marketing Executive: Over 16 years of experience as a strategic marketing executive, specializing in creating, developing, and implementing growth-focused and sustainable strategies, plans, campaigns tactics, and associated market research initiatives, for organisations and enterprises in the creative, artistic, and productive sectors.
• Business Development Expert-Marketing & Communication Expert for the EPL project with GIZ "Conduct Baseline Study and Business Development Services (BDS) need assessment for MSMEs” Project number/ cost centre:16.2088.9-001.00
• 6 years of experience in providing consultancy services targeted to MSMEs in: consulting, Business development support, SME diagnosis, and quality management systems.
• 3 years of professional experience in the business, and management.
• 6 years of professional experience in sales, marketing, and promotion.
• 2 years of experience in DC
• 6 years of professional experience in private sector development, focusing on creating and implementing strategic development plans.
• 6 years of professional experience in studying company profiles and operations to understand its marketing needs
• Profound knowledge of marketing and public relations, conducting marketing research to identify industry trends and commercial opportunities
• Developing and implementing a marketing strategy according to objectives and budget.
• Gender Inclusivity Programs: Working with local NGOs, social enterprises conducting trainings and workshops, and fostering business and entrepreneurial skills to advance gender equality, social inclusion, and financial independence.
• Market Research and Analysis: Proficient in designing research methodologies, developing research tools, conducting comprehensive 360-degree market studies, and analyzing data to craft well-informed strategies that achieve market fit and drive sustainable profit maximization.
• Senior Management Roles: Proven track record in senior management roles, including department manager and managing partner positions.
• Marketing, and Market Expansion: Expertise in conducting market studies, marketing and communication planning, market penetration preparation, distribution assessment and product routing, on-shelf performance tracking, customer behavior, customer retention, satisfaction, and acquisition, outlet census etc.