Branding and Marketing Designer

About ACTED:

ACTED is an international NGO that has been registered in Leba­non since 2006. It has an established country office in Beirut as well as a field office in Akkar. More recently, it has been carrying out activities in the South and in Tripoli.

ACTED works closely with local authorities and civil society stakeholders at the com­munity level to implement priori­ty humanitarian interventions such as emergency multi-purpose cash assis­tance, WASH projects (including disease monitoring and infrastructural and be­havioral response), and Shelter interven­tions incorporating multiple modalities. ACTED is also implementing long-term development projects to rehabilitate infrastructure, improv­e agricultural production, increase livelihood opportunities and support state and non-state ac­tors to improve service deliv­ery and social stability through col­lective development planning.

Project: Alliance2015 - ACTED

Alliance2015 is a strategic partnership of seven European non-governmental organisations engaged in humanitarian and development activities. The Alliance2015 members operating in Lebanon include ACTED (France), Cesvi (Italy), Concern Worldwide (Ireland),  Hivos (The Netherlands).

The Alliance2015 Partnership, represented by lead agency ACTED, Cesvi, Concern and Hivos, is running a programme that aims to address root causes of conflict and instability in Lebanon, through the creation of sustainable income-generating and livelihood opportunities for vulnerable populations. Over three years, Alliance2015 partners will work directly with 1,800 individuals, 18 Social Development Centres (SDCs) and at least 27 Micro, Small and Medium Enterprises (MSMEs) across Lebanon. The integrated programme targets vulnerable communities with economic inclusion activities through three main pathways: (1) Building the capacity of SDCs leads to an improved delivery of livelihood-related services; (2) Improving the technical and soft skills of vulnerable individuals to ensure increased economic opportunity and reduce negative coping mechanisms and tensions and (3) Improving the capacity of the private sector leads to growth and job creation. Activities include providing livelihood-related resources, assets and renovations to each targeted SDC; offering Technical, Vocational and Educational Trainings (TVET) and soft skills trainings, paid apprenticeship programs and job-matching services to vulnerable individuals; and providing businesses development services and value chain support to MSMEs.

Assignment

ACTED is seeking a talented, organized and creative person to develop and produce creative Branding and Marketing designs for 10 targeted Micro, Small and Medium Enterprises (MSMEs) in the 3 geographical areas of the project (Beirut, Mount Lebanon and North). He/she will combine marketing and graphic design to create the visual materials that represent each MSME. These materials include but not limited to design of logos, labels, packaging, taglines, and brochures.

Specific Tasks and Responsibilities:

• Assess the current situation (needs and gaps) of selected MSMEs in terms of branding and marketing designs
• Conduct meetings with MSME members to fully understand their needs in this domain
• Develop specific tailored Branding and Marketing designs addressing the MSMEs needs including logos, slogans, labels, brochures, web/social media graphics and layouts, etc.
• Oversee all marketing initiatives to ensure that developed materials appropriately contribute to brand identity
• Work and coordinate closely with the Web and Social Media Development Consultant to support with the creation of the online platforms’ graphics and content
• Draft a final report outlining all completed activities, achieved results and recommendations per MSME
• Provide ad-hoc support to 10 MSMEs through answering questions, and providing additional resource materials etc.

Required competencies:

• Bachelor degree in Marketing, Graphic Design or related field
• Portfolio consisting of examples and images of previous work
• At least 2 years of marketing or design experience at a company or agency
• Deep understanding of how to build a brand from the ground-up
• Previous experience in providing similar services is preferred
• Patience and positive attitude is highly desired
• Ability to work independently as well as in a team
• Excellent Arabic and English skills, both written and oral
• Strong communication skills
• Good presentation skills
• Good reporting skills
• Excellent eye for detail