Online Marketing Trainer_ Tripoly

About ACTED:

ACTED is an international NGO that has been registered in Leba­non since 2006. It has an established country office in Beirut as well as a field office in Akkar. More recently, it has been carrying out activities in the South and in Tripoli.

ACTED works closely with local authorities and civil society stakeholders at the com­munity level to implement priori­ty humanitarian interventions such as emergency multi-purpose cash assis­tance, WASH projects (including disease monitoring and infrastructural and be­havioral response), and Shelter interven­tions incorporating multiple modalities. ACTED is also implementing long-term development projects to rehabilitate infrastructure, improv­e agricultural production, increase livelihood opportunities and support 

state and non-state ac­tors to improve service deliv­ery and social stability through col­lective development planning.

Project: Alliance2015 - ACTED

Alliance2015 is a strategic partnership of seven European non-governmental organisations engaged in humanitarian and development activities. The Alliance2015 members operating in Lebanon include ACTED (France), Cesvi (Italy), Concern Worldwide (Ireland),  Hivos (The Netherlands).

The Alliance2015 Partnership, represented by lead agency ACTED, Cesvi, Concern and Hivos, is running a programme that aims to address root causes of conflict and instability in Lebanon, through the creation of sustainable income-generating and livelihood opportunities for vulnerable populations. Over three years, Alliance2015 partners will work directly with 1,800 individuals, 18 Social Development Centres (SDCs) and at least 27 Micro, Small and Medium Enterprises (MSMEs) across Lebanon. The integrated programme targets vulnerable communities with economic inclusion activities through three main pathways: (1) Building the capacity of SDCs leads to an improved delivery of livelihood-related services; (2) Improving the technical and soft skills of vulnerable individuals to ensure increased economic opportunity and reduce negative coping mechanisms and tensions and (3) Improving the capacity of the private sector leads to growth and job creation. Activities include providing livelihood-related resources, assets and renovations to each targeted SDC; offering Technical, Vocational and Educational Trainings (TVET) and soft skills trainings, paid apprenticeship programs and job-matching services to vulnerable individuals; and providing businesses development services and value chain support to MSMEs.

Assignment:

ACTED is aiming to conduct a training on Online Marketing using a curriculum previously developed by ACTED based on national specs. This module is meant for interested business owners with no or minimum experience in internet marketing skills. The graduated beneficiaries will learn to set up their own marketing online channels or improve their existing marketing pages with the support of the trainer.

The Online Marketing trainer is responsible for adapting the curriculum developed by ACTED to answer the market’s needs and conduct 30 hours of theoretical and practical training in the SDCs of Beb Al Tebbaneh and Qobbeh in Tripoli for vulnerable Lebanese and Syrian beneficiaries in order to provide them with the necessary techniques that will allow them to use Web portals and social media to market their products/services, gain visibility and increase their income.

Specific Tasks and Responsibilities:

• Provide 30 in-class training hours on Online Marketing using developed curriculum (see Annex A below) in each SDC
• Provide 6 x 3hr training sessions per week (18hrs of training a week) to 2 groups of 16 beneficiaries each based on a pre-defined schedule drafted by the Project Manager
• Help trainees set-up online platforms for their products/services
• Deliver trial sessions to trainees
• Develop, review and evaluate tests/assignments completed by trainees
• Monitor and assess trainees’ existing online platforms, providing them with the needed support
• Any other duty that might be necessary for the execution of the training

Reporting:

• Register daily attendance of beneficiaries as per the attendance sheet provided by ACTED team
• Follow up and report the number of sessions provided and report to the training coordinator/Project Manager
• Provide weekly work plan to the training Coordinator/Project Manager
• Provide weekly reports to the training Coordinator/Project Manager with information on the training progress

Coordination:

• Coordinate with SDC Director and Project Manager with all updates related to the implementation process

Target audience and profile:

• The training will be delivered to a mixed group of beneficiaries, aged 18-35, with at least basic literacy and numeracy skills
• The beneficiaries’ selection will be carried out by ACTED team

Required competencies:

• Bachelor/Master degree in Marketing, Media, Communication
• A minimum of two to five years of experience in online marketing
• Extensive experience and knowledge of Google Adwords, Google Analytics, Bing Ads, Facebook Ads, etc.
• Previous experience in conducting trainings preferred
• Patience and positive attitude is highly requested
• Ability to work independently as well as in a team
• Excellent classroom management skills
• Excellent Arabic and English skills, both written and oral
• Strong communication skills
• Good presentation skills
• Good reporting skills
• Excellent eye for details
• Understanding of aspects related to group dynamics and personal psychology

Annex A – Table of Content:

1. Overview of Digital Marketing
2. Most used platforms & how to use them

2.1- Facebook

• Creating Facebook Profile
• Creating Facebook
• Advertising on Facebook

2.2- Twitter

2.3- LinkedIn

2.4- Instagram

1. SEO: Search Engine Optimization
2. Google AdWords
3. Google Analytics
4. Email Marketing
5. Mobile Marketing
6. Online Payment