Communications Officer

Job Purpose

Engage in creating and promoting public images for ARM’s and MCC’s mission, vision and values.

Areas of Contribution & Related Accountabilities

Social Media Involvement:

The jobholder responsibilities include but are not limited to:

• Develop, execute and evaluate a comprehensive media strategy in line with the work of ARM and MCC, and implement this strategy in coordination with the Programs Director.
• Formulate and manage media policies and activities to promote ARM and MCC.
• Plan and implement a content editorial calendar to manage content and plan specific, timely marketing campaigns, in close coordination with the Designer.
• Promote content through social advertising.
• Allocate budgets to different promotions and social media advertisements.
• Actively manage social media accounts, reply to comments / forward where applicable, interact with audiences in a responsive and professional manner.
• Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to create comprehensive reports and improve future communication strategies and campaigns.
• Ensures consistency in social media messages.
• Coordinate with MCC Operations Manager to ensure that all activities and emerging needs are properly documented and subsequently publish them online.
• Assist in the maintenance and improvement of the ARM website.
• Create and post content on the website on a regular basis.
• Design or adapt simple graphics to be posted online.
• Assist in preparing info graphics to be shared online.
• Optimize digital assets for search engine optimization (SEO) or for display and usability on internet-connected devices.
• Coordinate with developers to optimize website architecture, server configuration, or page construction for search engine consumption and optimal visibility.
• Draft, design, and send quarterly newsletters in coordination with Programs Director and MCC Operations Manager.
• Assist in the development and implementation of ARM's online funding strategies and activities.
• Report progress to Programs Director on a weekly basis.

Traditional Media Involvement:

The jobholder responsibilities include but are not limited to:

• Draft, translate, and disseminate press releases, prepare information for media kits.
• Draft and translate position statements on current issues in coordination with ARM management.
• Prepare or edit organizational publications for internal or external audiences.
• Develop and maintain relationships and partnerships with relevant local, regional and international media.
• Propose ideas and create opportunities for ARM and MCC to be featured in traditional media.
• Represent ARM and MCC to the media and at specific meetings and events when required.
• Train and prepare staff (and occasionally MCC members) for media interviews and appearances.

Communications & Work Relationships

Internal Communication

• Regular contact with the Programs Director
• Regular contact with the Programs Officer
• Regular contact with the MCC Operations Manager
• Occasional contact with the Executive Director and Center Coordinators

External Communication

• Regular contact with Web Developer
• Regular contact with Designer
• Regular contact with media representatives

Framework, Boundaries, and Decision Making Authority

The jobholder suggests possible solutions to the Programs Director for final decision-making, and takes necessary actions.

Knowledge, Skills and Abilities

• University Degree in Marketing, Journalism, Media, Communications, Public Relations, or a related field.
• Excellent command of online and social media tools.
• Knowledge and understanding of NGOs, nonprofit organizations and human rights issues.
• Some knowledge and understanding of migration issues and the situation of migrant workers in Lebanon is a plus.
• Experience required:  2 to 4 years.
• Excellent command of English & Arabic  
• Good Microsoft Office Skills
• Very good organizational and time management skills, proactive
• Excellent Interpersonal and Communication Skills, Strategic Thinking, Teamwork