Call for a Marketing Consultant- Rainbow Park- ARYAF

Berytech is a leading organization in the Entrepreneurial Ecosystem in Lebanon that aims to provide a conducive environment for the creation and development of startups through incubation, business support, counseling, funding, networking, and the company hosting, hence taking part in the economic revival of the country, participating in wealth and job creation, and retaining graduates and high-level skills in Lebanon.  

ARYAF serves Micro, Small, and Medium Enterprises operating in food processing, local hospitality, tourism, the restaurant industry, eco-tourism, and agri-tourism within west Bekaa, Zahle, and South Mount Lebanon.  

The program aims to empower sixty MSMEs (Micro, Small, and Medium Enterprises) to increase their sales volume, implement a business continuity plan, and train their staff, including youth, women, and disabled individuals.

The program is funded by The German Federal Ministry for Economic Cooperation and Development (BMZ) and implemented by Deutsche Gesellschaft für International Zusammenarbeit (GIZ), in partnership with Berytech, within the framework of Strengthening Agriculture, Local Communities and Small and Medium Enterprises project (ACE). 

Rainbow Park is a project that combines the elements of a playground for kids and a restaurant café, creating a unique and enjoyable experience for families. With a vision to expand the business, Rainbow Park aims to introduce a new restaurant with an international menu, a larger playground, and an event area. With its ambitious expansion plans, Rainbow Park aims to become a destination for families seeking a vibrant and inclusive recreational and dining experience.

As a marketing consultant, you will play a critical role in developing and implementing effective marketing strategies to drive business growth and enhance the project's sustainability.

The marketing consultant is expected to fulfill the below key responsibilities:

Deliverable 1: Marketing Strategy Development and Content Creation

• Develop a comprehensive marketing strategy tailored to promote culinary experience and tourism, emphasizing the project’s impacts and reflecting the project's story, highlighting its social impact.

• Execute digital marketing campaigns by creating high-quality content for social media platforms, including written posts, images, and videos – paid media.
• Develop a content calendar and schedule regular posts to maintain a consistent and active social media presence.

Deliverable 2: Branding and Positioning

• Create a strong brand identity and position the restaurant and playground in the market.
• Develop branding guidelines to ensure consistent and impactful communication across all marketing channels, including logos, color schemes, and brand messaging.

Deliverable 3: Audience Targeting

• Plan and promote special events and workshops that align with the business's mission.
• Establish partnerships with travel agencies, NGOs, environmental organizations, and other relevant stakeholders to expand the project’s reach and impact (capacity building, events, etc.)

Deliverable 4: Training and Education

• Train and educate the internal team on marketing best practices and strategies.

Deliverable 5: Reporting

• Deliver a detailed project overview, showcasing the intervention's implementation progress and qualitative and quantitative results.

• Bachelor’s degree in marketing, Communications, or a related field (master’s degree preferred).
• At least 7 years of experience as a Marketing Consultant, preferably in the F&B and tourism industry, focusing on restaurants and playground projects.
• Proficiency in digital marketing tools and platforms.
• Excellent storytelling and content creation skills.
• Flexibility and adaptability in a dynamic project environment.