Call for proposal: Calling for marketing agencies to provide visibility and branding services for startups from Lebanon and the region - Stand UP Project!

Company Background

Berytech, the leading entrepreneurship institution in Lebanon and a key regional player, brings 20 years of experience and successful local and regional track records in building and managing a dynamic entrepreneurship ecosystem for the creation and development of novel businesses. Berytech has a current portfolio of more than 30 pioneer innovation programs ranging from competitions to capacity building, acceleration, incubation, access to finance, access to markets in addition to initiatives to empower ecosystems, on a local and regional scale, in various sectors such as agriculture and food, water, energy, clean technology, green entrepreneurship and circular economy, and social entrepreneurship, all involving ICT and new technologies.

Project Background

Berytech is launching The Textile soft-landing voucher scheme, in the context of the STAND-Up! ENICBCMED program funded by EU.  This is an activity that aims to give early and growth-stage entrepreneurs in the textile and clothing sector opportunities to grow their ventures and access regional and Mediterranean markets and connections they need to expand into an overseas market and explore business opportunities and partnerships. 

Participating ventures will be matched with a hosting organization or attend conferences that will help them enter new markets and expand their business through customized business development, visibility and marketing services, and regional field visit opportunities.

Scope Of Work

The Agency will be supporting 22 startups from Lebanon and the region.

Lebanon: 6 startups
Tunisia: 4 Startups 
Spain: 4 Startups 
Italy: 4 Startups
Egypt: 4 Startups 

With any/all of the following: 

Option 1: Branding   

-    Brand Value Proposition 
-    Brand Review 
-    Brand Positioning 
-    Brand Personality 
-    Customer Persona
-    Logo Design corporate identity social media post

With any/all of the following: 

Option 2: Digital Marketing Plan and Brand Promotion  

-    Content Marketing strategy 
-    Social Media Strategy - basic implementation
-    Advertising 
-    Video / Vlog/Reel
-    Web analytics

Selection Criteria 

- Proven track records, with an Excellent portfolio of national and international companies

 - Years of experience

- Timeline and Availability

- Deliverables to be adjusted and tailored based on the needs of each startup

Budget

Exact budget allocations and deliverables will be discussed at a later stage based on a tailored plan drafted for each of the pre-mentioned Startups