Local Sales Specialist- ARYAF- Al Marj Dairy

Berytech is a leading organization in the Entrepreneurial Ecosystem in Lebanon, that aims to provide a conducive environment for the creation and development of startups, through incubation, business support, counseling, funding, networking, and company hosting, hence taking part in the economic revival of the country, participating in wealth and job creation, and retaining graduates and high-level skills in Lebanon.  

ARYAF serves Micro, Small, and Medium Enterprises operating in food processing, local hospitality, tourism, the restaurant industry, eco-tourism, and Agri-tourism within west Bekaa, Zahle, and South Mount Lebanon.  

The program aims to empower sixty MSMEs (Micro, Small, and Medium Enterprises) to increase their sales volume, implement a business continuity plan, and provide training to their staff, including youth, women, and disabled individuals.

The program is funded by The German Federal Ministry for Economic Cooperation and Development (BMZ) and implemented by Deutsche Gesellschaft für International Zusammenarbeit (GIZ), in partnership with Berytech, within the framework of Strengthening Agriculture, Local Communities and Small and Medium Enterprises project (ACE). 

Al-Marj Dairy is a small dairy plant known for its traditional fermented dairy products. The company is now looking to develop new products such as Mozzarella, Kashkaval, and Cheddar Cheese and aims to increase market share.

The objective of this project is to create and execute a comprehensive digital marketing strategy aimed at increasing market demand and awareness for Al-Marj Dairy

The Expected Outcomes of this project are:

• Increased brand awareness among the target audience.
• Increased demand for Al-Marj Dairy’s products.
• Successful launch of new products in the market.

• Market Analysis: Conduct a comprehensive analysis of the local market in Bekaa to identify potential sales outlets for Al Marj- Dairy's products. Evaluate consumer preferences, competitor analysis, and market trends.
• Strategic Planning: Develop a detailed sales expansion strategy outlining actionable steps to penetrate new points of sale. This should include specific approaches tailored to each target location, considering cultural preferences and market demands. The plan should consist of the following elements:

• Sales objectives and targets for each channel
• Sales strategies and tactics for each channel
• Relationship Building: Establish connections and foster relationships with potential retailers, markets, boutique stores, or other suitable outlets in Bekaa Area. Negotiate terms for product placement and sales agreements.
• Marketing and Promotion: Devise a localized marketing and promotional plan to create awareness and generate interest in Al Marj- Dairy's products.
• Monitoring and Reporting: Implement a system to monitor the progress of the sales expansion initiative, regularly reporting to Al Marj- Dairy on achievements, challenges faced, and suggested adjustments to the strategy.

The consultant will deliver the following outputs:

• A situational analysis report of Al Marj- Dairy's current sales performance
• A market research report on the potential points of sale for Al Marj- Dairy's products in the target areas
• Local sales expansion plan
• 6 new points of sale for Al Marj- Dairy (6 orders)
• A final report summarizing the consultancy activities, results, challenges, lessons learned, and recommendations

Phase 1: Market Analysis

• Market Research and Analysis

• Identification of Potential Points of Sale

Phase 2: Strategic Planning

• Sales Expansion Strategy Development

Partnership Development

Phase 3: Implementation

• Marketing and Promotion Plan

Phase 4: Monitoring and Evaluation

• Progress Monitoring

• Evaluation and Reporting

• Proven experience in sales and marketing strategy, preferably within the food industry or SMEs.
• Strong network and understanding of the Bekaa and Beirut markets.
• Ability to effectively communicate and negotiate partnerships.
• Proven track record in achieving sales expansion goals.