STAND UP! Project - Supporting ventures coming from Lebanon to explore international opportunities and access new market In Algeria

Company Background

Berytech, the leading entrepreneurship institution in Lebanon and a key regional player, brings 20 years of experience and successful local and regional track records in building and managing a dynamic entrepreneurship ecosystem for the creation and development of novel businesses. Berytech has a current portfolio of more than 30 pioneer innovation programs ranging from competitions to capacity building, acceleration, incubation, access to finance, access to markets in addition to initiatives to empower ecosystems, on a local and regional scale, in various sectors such as agriculture and food, water, energy, clean technology, green entrepreneurship, and circular economy, and social entrepreneurship, all involving ICT and new technologies.

Project Background

Berytech is launching The Textile soft-landing voucher scheme, in the context of the STAND-Up! ENICBCMED program Funded by EU.  This is an activity that aims to give early and growth-stage entrepreneurs in the textile and clothing sector opportunities to grow their ventures and access regional and Mediterranean markets and connections they need to expand into an overseas market and explore business opportunities and partnerships. 

Participating ventures will be matched with a hosting organization or attend conferences that will help them enter new markets and expand their business through customized business development, visibility and marketing services, and regional field visit opportunities.

Purpose

Supporting ventures coming from Lebanon to explore international opportunities and access new markets by:
• assisting them through technical expertise and advisory to have a better understanding of the regional markets, trends, and opportunities  and explore the best strategy to access a specific market and scale their business operations 
• facilitate exchange and meetings with local stakeholders to explore the business, testing &/or funding opportunities  

Scope Of Work

The hosting partner must commit to providing peers with relevant details of potential markets in their region and facilitate meetings with relevant stakeholders in addition to providing access to market expertise. 
 
The host offers: 
o Help to accelerate foreign companies' learning processes, help them make contacts in the new country, and provide access to the resources necessary to meet their business goals. 
o Specialized support and assistance by experts and advisors on strategy, marketing, legal, financial, cultural, and practical issues of doing business in the country of reference; 
o Fast track access to the local business community and stakeholders through facilitated meetings (meetings and networking events with customers, clients, partners, or suppliers) 

About the Startup 

Gaël Ghattas is a startup creating handmade bag straps with very basic materials found at home.
Designs include geometric architectural patterns, holding on to innovation, which resulted in today’s Gaël Ghattas’ world of straps.
The startup's mission is to add a new life to bags, musical instruments, and cameras through handmade colorful strap designs. Pieces are made in Lebanon, with eco-friendly and customizable materials, we aim to offer you quality rather than quantity.

Target Country

Algeria (Eligible territories: Tlemcen, Ain Temouchent, Oran, Mostaganem, Chlef, Tipaza, Alger, Boumerdes, Tizi Ouzou, Bejaia, Jijel, Skikda, Annaba, El Tarf)

Deliverables 

Gaël Ghattas needs during the softlanding program:
• Support in exploring an opportunity for the best product/market match
• Support in developing a competitive analysis to give her a competitive advantage
• Support in discovering the latest design and technical trends in the field to develop the current products
• Guidance in exploring the target country to explore the best market to expand in
• Technical support to develop new techniques, ideas, patterns and discover new sustainable materials (vegan leather…)
• Technical support to develop the business plan model

The Hosting Organization will be requested to prepare an agenda in coordination with Berytech and the startup in question (including technical expertise, meetings, trainings, site visits, etc. and excluding travel logistics) and host the entrepreneurs for few days to execute the plan.