Startup GTM Workshop– DAWERR Incubation Program

Berytech is a leading organization in the Entrepreneurial Eco-system in Lebanon, that aims to provide a conducive environment for the creation and development of startups, through incubation, business support, counseling, funding, networking, and the company hosting, hence taking part in the economic revival of the country, participating in wealth and job creation, and retaining graduates and high-level skills in Lebanon.

This Incubation Program is a program  designed and managed by  BERYTECH under the DAWERR Activity, a 5-year Activity funded by the United States Agency for International Development (USAID) with the goal to establish sustainable and replicable integrated solid waste diversion and valorization solutions in rural areas of Lebanon. 

Under DAWERR program, BERYTECH will provide business and technical assistance and other needs to support the incubated startup teams in validating their business idea and developing a MVP. Each startup team will receive customized and tailored support to advance their startup. 

Phase I is a two-month validation program. The program focuses on validating ideas with stakeholders and industry experts, help the startups clearly define a GTM plan, define their MVP and an action plan to start execution.

The DAWERR Incubation Program seeks a Marketing Trainer to help the startups develop their GTM plan 

• Help startups set their early-stage marketing objectives.
• Define the startup’s unique value proposition and its adequate target audience.
• Help entrepreneurs define branding guidelines for early-stage startups
• Map the right sales and marketing channels.
• Identify the startup’s online and offline marketing activities.
• Teach early-stage entrepreneurs tactics for customer acquisition (best practices)
• Set the startup’s go-to-market plan and timeline.
• Identify the right pricing strategy for each startup.
• Set the pricing tactics for the different stages, occasions, and offerings.
• Help entrepreneurs identify their team’s sales needs, strengths, and weaknesses.
• Define the Marketing metrics for early-stage startups

Workshop Details

• Workshop length is of 4 hours divided into one or 2 sessions to be delivered online
• Sessions are expected to be highly interactive, customized to the profile of the entrepreneurs
• Entrepreneurs will need to submit specific deliverables related to their positioning, pricing model, marketing initial plan that will be reviewed by the trainer for feedback during the 1-1 clinic session (1 hour per team)

Outcome

Entrepreneurs will understand how and where they will distribute and promote their product/service, how they’ll reach their audience, what marketing funnels they’ll set up.

Following the workshop they should be able to draft their positioning, marketing plan, pricing model.

Key Deliverables:

• PowerPoint Presentation for the workshop
• Tools & templates to support the entrepreneurs
• 3 feedback documents (one per team) for Berytech’s Management on the startups’ outputs and improvement points (following the clinics)

• Experience as a Marketing Trainer with early-stage startup t
• Possess strong marketing knowledge and skills
• In-depth knowledge of the training, sales processes and best practices
• Demonstratable ability to run online workshops
• Desire to deeply understand and empathize with our users.

Expert trainers will be selected based on:

• The proposal and methodology suggested and its fit for the program’s objectives.
• Expert bio, proven track records and experience in the required field
• Budget scope