Startup Market Validation Workshop - DAWERR Activity – Incubation Program

Berytech is a leading organization in the Entrepreneurial Eco-system in Lebanon, that aims to provide a conducive environment for the creation and development of startups, through incubation, business support, counseling, funding, networking, and company hosting, hence taking part in the economic revival of the country, participating in wealth and job creation, and retaining graduates and hi-level skills in Lebanon.

This Incubation Program is a program  designed and managed by  BERYTECH under the DAWERR Activity, a 5-year Activity funded by the United States Agency for International Development (USAID) with the goal to establish sustainable and replicable integrated solid waste diversion and valorization solutions in rural areas of Lebanon. 

Under DAWERR program, BERYTECH will provide business and technical assistance and other needs to support the incubated startup teams in validating their business idea and developing a MVP. Each startup team will receive customized and tailored support to advance their startup. 

Phase I is a two-month validation program. The program focuses on validating ideas with stakeholders and industry experts, help the startups clearly define a GTM plan, define their MVP and an action plan to start execution.

The DAWERR team seeks a Market Validation Trainer to deliver a 1 day workshop to help entrepreneurs validate or negate their riskiest assumptions. The workshop will be delivered to 3 startups and participants will learn how to run a market/customer validation to: 

1. Identify gaps in the market based on findings (quantitively: data based, competitors, trends)

2- Validate their assumptions (Qualitatively: customer validation, interviews with target audience)

• The trainer will then advise the startups on the output of their exercises in a follow up 1-1 clinics to deliver tailored feedback to each startup (60 minutes for each of the 3 startups) on their market research, market validation results and their offering with their UVP.
• The trainer needs to represent Berytech’s culture while working with startups and collaborate closely with the specialists and the DAWERR project manager

• The trainer needs to document and communicate the outcomes and findings to the DAWERR project manager

Workshop Details

• Workshop length is of 4 hours divided into 2 sessions to be delivered online
• Sessions are expected to be highly interactive, customized to the profile of the entrepreneurs
• Entrepreneurs will need to submit specific deliverables related to their market research and validation which will be reviewed by the trainer for feedback during the 1-1 clinic session (1 hour per team)

Outcome

• Founders will understand how to research and analyze competition. They will understand how to profile their audience, how to reach them and understand the mechanics of the problem they are addressing, and how to validate their assumptions.

Key Deliverables:

• PowerPoint Presentation for the workshop
• Customer Persona template
• Validation board
• Competitors analysis template
• Value Proposition Canvas
• 3 feedback documents (one per team) for Berytech’s Management on the startups’ outputs and improvement points (following the clinics)

• Experience delivering entrepreneurship workshops
• Experience working with early-stage startups
• Demonstratable ability to run online workshops
• Desire to deeply understand and empathize with our users.

Expert trainers will be selected based on:

• The proposal and methodology suggested, and it’s fit for the program’s objectives.
• Expert bio, proven track records and experience in the required field
• Budget scope