Startup Marketing Workshop– DAWERR Incubation Program

Berytech is a leading organization in the Entrepreneurial Eco-system in Lebanon, that aims to provide a conducive environment for the creation and development of startups, through incubation, business support, counseling, funding, networking, and the company hosting, hence taking part in the economic revival of the country, participating in wealth and job creation, and retaining graduates and high-level skills in Lebanon.

This Incubation Program is a program  designed and managed by  BERYTECH under the DAWERR Activity, a 5-year Activity funded by the United States Agency for International Development (USAID) with the goal to establish sustainable and replicable integrated solid waste diversion and valorization solutions in rural areas of Lebanon. 

Under DAWERR program, BERYTECH will provide business and technical assistance and other needs to support the incubated startup teams in validating their business idea and developing a MVP. Each startup team will receive customized and tailored support to advance their startup. 

Phase 2 is a two-month program to support 2 teams in building their MVP and execute on their Go to market strategy.

The DAWERR Incubation Program seeks a Marketing Trainer to help 2 startups define their product branding and packaging

• Importance and basics of product branding and packaging
• Introduce the startups to various branding and packaging concepts and tools that will help improve their image and the appeal of their products (appropriate to biochar and concrete in particular)
• Eco-friendly sustainable packaging or not? Types of packaging
• Tips for developing product packaging in Lebanon

Workshop Details

• Workshop length is 3 hours to be delivered online
• Sessions are expected to be highly interactive, customized to the profile of the entrepreneurs
• Entrepreneurs will need to submit specific deliverables related to their product branding and packaging design

Key Deliverables:

• PowerPoint Presentation for the workshop
• 3 feedback documents (one per team) for Berytech’s Management on the startups’ outputs and improvement points (following the clinics)

• Experience as a Marketing Trainer with early-stage startup
• Possess strong branding knowledge and skills
• Demonstratable ability to run online workshops
• Desire to deeply understand and empathize with our users.

Expert trainers will be selected based on:

• The proposal and methodology suggested and its fit for the program’s objectives.
• Expert bio, proven track records and experience in the required field
• Budget scope