Branding Officer

Roles and responsibilities:

The Branding Officer will provide technical assistance to business that are selected during the PRM intervention. This includes designing any tool needed to enhance their brand identity. Enterprises are mainly in the dairy and aromatic sector. Therefore, Concern is seeking a talented, and creative person to develop and produce creative Branding and Marketing designs for 15 targeted Micro, Small and Medium Enterprises (MSMEs). He/she will combine marketing and graphic design to create the visual materials that represent each MSME. These materials include but not limited to design of logos, labels, packaging, taglines, and brochures.

The Branding Officer will report to the MSME specialist and will liaise with the Business Development Support Consultant. 

Specific Tasks and Responsibilities:

• Have a one on one meetings with the 15 MSMEs to assist their needs and their production line
• Conduct meetings with the MSME specialist and the BDS consultant to develop the marketing strategy of selected businesses
• Develop specific tailored Branding and Marketing designs addressing the MSMEs needs including logos, slogans, labels, brochures, web/social media graphics and layouts, etc.
• Oversee all marketing initiatives to ensure that developed materials appropriately contribute to brand identity
• Work and coordinate closely with the Business Development Support Consultant to support with the creation of the graphical content
• Provide ad-hoc support to 10 MSMEs through answering questions, and providing additional resource materials etc.

Required competencies:

• Bachelor degree in Graphic Design or related field
• Portfolio consisting of examples and images of previous work
• At least 2 years of marketing or design experience at a company or agency
• Deep understanding of how to build a brand identity
• Previous experience in providing similar services is preferred
• Excellent Arabic and English skills, both written and oral
• Strong communication skills
• Good presentation skills