TIF - Senior Marketing Manager for Atelier du Miel

Project Background:

The USAID/Lebanon Trade and investment Facilitation (TIF) Activity will facilitate the export of Lebanese goods and services to generate foreign exchange through investments and business enabling environment reform that simultaneously promote job creation, income generation, and improved livelihoods throughout the country. TIF has three objectives: 1) increased exports of Lebanese goods and services, 2) investment facilitation leading to increased domestic investment, and 3) improved business and investment enabling environment. Communicating results through outreach and sharing knowledge with private and public sectors is a crosscutting objective

Purpose

TIF would like to hire an innovative Senior Marketing Manager for Atelier Du Miel to promote the company’s brand, products, and services.

The Senior Marketing Manager will need to design, implement, measure, and improve marketing strategies. They will also forecast and manage the marketing resources and budget. To be successful, the Senior Marketing Manager needs to be creative, agile, dynamic, have excellent digital proficiency and a refined taste.

They will need to turn creative ideas into effective advertising projects that generate leads and increase brand recognition. Importantly, the Senior Marketing Manager needs to have the drive to design and lead initiatives that establish and grow the company in larger markets.

Responsibilities and Key Tasks

• Analyzing performance, evaluating and optimizing marketing strategies.
• Analyzing market trends and preparing forecasts.
• Creating and leading efficient lead generation initiatives.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff:
  • Setting Objectives and Key Results (OKRs) and strategy to achieve company goals.
  • Leading, mentoring, and growing team members.
• Preparing and presenting reports.

Qualifications:

• BS Degree in Marketing or another related Field.
• 3 years’ experience as marketing manager
• Experience in designing and implementing marketing strategies
• Extensive experience in product design, validation, and rollout
• Passionate about branding with an experience of conveying the brand in all touchpoints.
• Excellent proficiency in digital media, automation, and e-commerce
• Experience in leading PR initiatives
• Excellent knowledge of marketing channels from awareness to conversion, delivery and after sales.
• Experience in setting up reporting frameworks
• Strong time management and organizational abilities.
• Excellent leadership skills in managing teams 
• Exceptional analytical and problem-solving skills.
• Experience in premium lifestyle, or agri-food