Social Media and Content Creator

Key Responsibilities:

1. Content Creation:
   • Develop engaging and creative content (text, images, videos, graphics) for social media platforms, the website, and other digital channels.
   • Create and schedule posts that align with IDRAAC’s mission, vision, and ongoing activities.
   • Produce content tailored to different audiences and platforms to maximize engagement and reach.
2. Social Media Management:
   • Manage and monitor IDRAAC’s social media accounts, including Facebook, Instagram, X, LinkedIn, and YouTube.
   • Respond to comments, messages, and inquiries in a timely and professional manner.
   • Analyze performance metrics and optimize content based on engagement, reach, and audience insights.
3. Website Maintenance:
   • Update and maintain website content to reflect current programs, activities, and news.
   • Ensure that website visuals and text are engaging, accurate, and aligned with branding.
4. Communication Management:
   • Develop and execute creative digital campaigns that align with organizational goals and engage target audiences.
   • Draft newsletters, press releases, and other communication materials to effectively convey key messages and updates.
   • Build and strengthen IDRAAC’s brand identity by creating consistent, impactful messaging across all online platforms.
   • Actively engage with stakeholders through digital channels to foster relationships and enhance the organization’s visibility.
5. Analytics and Reporting:
   • Track and report on social media and website performance using analytics tools.
   • Provide recommendations to enhance online engagement and effectiveness based on data insights.

Qualifications:

• Bachelor’s degree in Communications, Marketing, Digital Media, or a related field.
• Proven experience in social media management and content creation (portfolio required).
• Strong knowledge of major social media platforms and their best practices.
• Proficiency in graphic design and video editing tools (e.g., Canva, Adobe Creative Suite, or similar).
• Excellent writing and storytelling skills in English and Arabic.
• Strong attention to detail and ability to meet deadlines in a fast-paced environment.
• Knowledge of analytics tools (e.g., Google Analytics, Meta Business Suite) is a plus.

Key Competencies:

• Creativity and innovation in content development.
• Strong organizational and time-management skills.
• Ability to work independently and collaboratively.
• Passion for IDRAAC’s mission and values.