Officer, Social Media

Job Purpose

The primary role of the Social Media Officer is to plan, produce and implement communications content in Arabic and English on IFRC MENA Social Media platforms: Twitter, Instagram and Tiktok, in addition to providing technical support to IFRC Red Cross and Red Crescent National Societies and IFRC MENA colleagues.

Job Duties and Responsibilities

• Produce communications content in Arabic and English for social media and other digital and non-digital channels.
• Prepare communication and social media plans proactively for campaigns that resonates with IFRC’s mission and vision.
• Manage IFRC MENA digital and social media channels on daily basis.
• Edit and translate the communication materials developed by the Red Cross Red Crescent network as well as repurpose them to resonate with the MENA Region.
• Identify social media trends that IFRC MENA can follow to increase audience outreach.
• Produce continuous analysis of IFRC MENA social media platforms performance.
• Contribute to developing talking points, press releases, reactive lines and website stories.
• Monitor media and social media platforms to identify possible reputational risks.
• Organize capacity building skill shares with MENA Red Cross and Red Crescent National Societies and IFRC colleagues at the regional delegation and country offices.
• Create a list of influencers who can join IFRC’s efforts to support the most vulnerable.

Education

• First level bachelor’s degree in communications, Public Relations, Audio visual or social studies -Required
• Training or certificate in audio-visual production -Preferred

Experience

• 5 years’ experience managing social media platforms for organisations or companies -Required
• Deep understanding of social media dynamics, evolution and trends -Required
• Capacity to translate key messages into creative social media content -Required
• Experience in developing short videos -Required
• Producing visual social media content using basic graphic design tools -Required
• Experience in taking good quality photos and video via smart phones -Required

Knowledge, Skills and Language

• Extensive knowledge of social media trends and technics -Required
• Intermediate Audio-visual production skills -Required

Languages

• Mother tongue Arabic speaking skills written and oral -Required
• Proficiency in English language written and oral -Required
• Proficiency in French language written and oral -Required