Strategic Communication, Visibility, and Rebranding Expert

Purpose of the assignment:

Kvinna till Kvinna seeks to engage a Strategic Communication, visibility and Rebranding Expert to support one of our partner organization’s in:

• Developing and advising on strategies that expand their reach across relevant audiences and networks.
• Establishing effective, platform-specific social media content and engagement approaches.
• Producing a clear, actionable communication strategy and plan.
• Improving their newsletter format and engagement potential.
• Outlining an initial plan for the rebranding launch.

Scope of Work:

A. Visibility Enhancement

• • Conduct a rapid visibility assessment of our partner’s current communication channels and outputs.
  • Provide strategic guidance to expand visibility within key networks, partnerships, and media outlets.
  • Identify opportunities for our partner to engage in relevant sectoral events, coalitions, and campaigns.

B. Social Media Strategy & Management

• • Develop tailored content strategies for each of our partner’s platform (e.g., Facebook, Twitter/X, Instagram, LinkedIn).
  • Provide guidelines for rapid and effective communication during key events, crises, or advocacy moments.
  • Recommend tools and workflows for streamlined content creation and scheduling.

C. Strategic Communication Planning

• • Draft a comprehensive communication strategy aligned with our partner’s mission, values, and program priorities.
  • Translate the strategy into a realistic, implementable communication plan for their team.
  • Integrate strategic communication into advocacy and campaign activities, ensuring consistent messaging and branding.

D. Newsletter Development

• • Review and assess our pratner’s current newsletter format, tone, and content.
  • Propose improvements to layout, style, and structure to increase audience engagement and reach.

E. Rebranding Guidance

• • Provide a concept outline for the rebranding launch, including visual identity, messaging, and rollout timeline.
  • Recommend actions to ensure smooth transition and stakeholder buy-in.

Deliverables:

• • Visibility Assessment Report – Summary of current visibility status and key recommendations.
  • Platform-Specific Social Media Strategies – Content guidelines, engagement tactics, and management workflows.
  • Strategic Communication Strategy – Comprehensive document with objectives, target audiences, messages, channels, and KPIs.
  • Actionable Communication Plan – Practical implementation roadmap with timelines and responsibilities.
  • Newsletter Revamp Plan – New format, content approach, and engagement recommendations.
  • Rebranding Launch Outline – Initial concept, messaging direction, and rollout plan.

Timeline:

The assignment is expected to be completed in 3 months. Key milestones and deadlines will be agreed upon with the selected expert.

• • Proven experience in strategic communication, visibility planning, and brand development.
  • Demonstrated success in social media strategy and content development for non-profits or similar organizations.
  • Experience integrating communication strategies into advocacy and campaign work.
  • Strong writing, editing, and design sensibility.
  • Ability to deliver practical, actionable plans suited to a small-to-medium NGO context.
  • Fluency in Arabic (spoken and written).
  • Strong knowledge of the context in Syria and the wider SWANA region.