Trainer for Marketing and Brand Strategy: Supporting 45 Women-Led Businesses Across Three Regions in Lebanon to Adapt and Restart During Times of Crisis   

About the Program:  

LLWB, in partnership with KAS (Konrad-Adenauer-Stiftung), is conducting a multisectoral dialogue program aiming to empower women-led businesses across Lebanon by providing targeted capacity building support in digital marketing, and business sustainability and communicating and pitching practices for the businesses to enhance their resilience and growth amid economic and security challenges. 

Objective:  

LLWB aims to empower 45 women-led MSMEs in the Beqaa, North, and Shouf across key sectors including Agriculture, Industry, Services, STEM, and Agri-food. This initiative is particularly critical in the context of Lebanon’s prolonged economic crisis and the compounded impacts of conflict and instability, which have disproportionately affected women entrepreneurs and small businesses. 

By supporting women-led MSMEs, LLWB contributes to post-conflict recovery and resilience-building, fostering economic stability in regions that have experienced social and economic disruptions. The program enhances livelihoods, promotes inclusive economic participation, and strengthens local value chains—key components of sustainable recovery in fragile settings. 

Through tailored training programs, including an intensive four-day capacity-building workshop fully covered by KAS, participants will develop essential business, technical, and leadership skills. This targeted support equips women entrepreneurs not only to sustain their businesses amid ongoing challenges but also to play an active role in community recovery, social cohesion, and long-term economic development 

Scope of training:      
LLWB is calling for: One individual trainer to conduct 3 in-person group training sessions focusing on Marketing and Brand Strategy. 

The trainer will deliver three half-day sessions for 45 women-led businesses in Beqaa, North, and Shouf, focusing on strengthening brand positioning, enhancing marketing strategies, and equipping participants with practical tools to increase visibility, customer engagement, and business growth during times of crisis. The sessions will also explore adaptive marketing approaches that help businesses pivot effectively in changing market conditions. Key learning outcomes include: 

• Brand Identity Development: Understand the importance of building a clear and authentic brand that reflects business values and attracts target audiences. 
• Marketing Strategy: Learn practical marketing techniques to improve visibility, customer outreach, and competitive positioning. 
• Digital Presence: Identify effective ways to strengthen online presence through social media, content, and digital communication tools. 
• Customer Engagement: Build strategies to connect with customers, strengthen loyalty, and expand market reach. 
• Peer Exchange: Strengthen connections with other women entrepreneurs to share marketing experiences, challenges, and successful practices. 

Timeline: The assignment is expected to take place during the month of June. 

Deliverables:    

• Conducting 3 in person training sessions of 4 hours each in English and/ or Arabic, based on participants language for 45 women led businesses in the Beqaa, North, and Shouf 
• Training agenda and learning objectives and handouts to be approved by LLWB. 
• The trainer will provide a training agenda and learning objectives and distribute the handouts in both Arabic and English to all the 45 MSMEs participants.  
• The trainer should develop and provide LLWB with the pre and posttests for each session, to be filled by participants and analyzed by the trainer in the final report about consultancy accomplishment to LLWB. The raw data of the pre-post test to be handed to LLWB, as well as their analyses by the trainer.  
• The trainer should provide an evaluation form of the training to LLWB with an excel link provided along with raw content of participants' responses.  
• The trainer needs to submit a detailed final report in English, including comprehensive insights and outcomes, with pictures of the training.  
• Development of a concise article in English, highlighting key success stories of the intervention, focusing on notable achievements and impacts 

 Qualifications:    

The ideal individual training candidate should possess: 

• Proven experience in delivering Marketing and Brand Strategy  
• Excellent public speaking abilities in Arabic, with experience facilitating training in accessible, participant-centered ways. 
• Strong experience working with MSMEs in Lebanon’s peripheral or rural regions, with knowledge of the specific challenges faced by small businesses. 
• Strong collaboration skills in co-developing training materials, marketing and brand strategy resources, and practical action plans tailored to MSMEs.