Marketing Trainer – Basic Digital Marketing for Women Entrepreneurs

Job Description:

Training Objectives:

• Introduce participants to the fundamentals of digital marketing.
• Build skills in social media marketing, content creation, and online branding.
• Guide participants in setting up basic digital tools (e.g., Facebook pages, Instagram shops, WhatsApp Business).
• Provide strategies for promoting home-based or micro-businesses with limited resources.

Key Responsibilities:

• Develop a simple, interactive, and culturally appropriate training curriculum.
• Deliver 3 half-day sessions (in Arabic) to women in rural areas.
• Use hands-on activities and practical examples relevant to local businesses.
• Provide handouts or materials the participants can refer to after the training.
• Submit a brief report summarizing the training content and outcomes.

Qualifications:

• Degree in Marketing, Business, Communications, or related field.
• Proven experience delivering community-based or grassroots trainings.
• Knowledge of digital marketing tools and platforms (Facebook, Instagram, WhatsApp, etc.).
• Ability to simplify concepts for beginners with limited digital literacy.
• Experience working with women or in rural development projects is a strong asset.
• Fluency in Arabic (spoken and written) is required.
• Must be legally registered in Lebanon and able to issue official invoices and receipts with TVA (VAT).