Social Media Officer

Job Overview:

The Social Media Officer participates in creating the social media plan for the Council’s online communication strategy; ensures online brand awareness and monitors key metrics; supervises the Council’s social media channels; handles the relationship with the social network, influencers and followers; and conducts online advocacy.

Key Responsibilities:

• Participate in creating the social media strategy and devise the plan for online communication campaigns.
• Ensure that all content on social media feeds is also aligned with the Council’s specific program/project strategies.
• Create weekly calendar of online posts and regular publishing schedule based on the annual plan and the emerging events.
• Manage the MECC's social media visibility, and review the social media campaigns.
• Manage all social media channels for the Council where available (Facebook, Twitter, Website, Instagram…): diffusing news, creating content topics, developing and promoting content, managing social ad campaigns, overseeing design, etc.
• Track, manage and reply to comments and reactions on the Council’s social media channels (after securing the approval of the Secretary General) and monitor online reviews.
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections.
• Coordinate with web design team to update the Council’s website
• Suggest subjects and new ideas that can further develop the Social Media strategy
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practice.
• Monitor churches’ news on social media, and monitor effective benchmarks (best practices) for measuring the impact of social media campaigns.
• Ensure search engine optimization (SEO) and generation of inbound traffic
• Stay up to date with developments, innovations, and new tech in social media and identify any that may be of interest to the Council.

Job Requirements:

•   Holder a Bachelor Degree in Marketing, Communications, Digital Media or related field.
• 3-6 years of experience in a community management or marketing role handling online communication, preferably with a non-profit organization.
• Proven experience in managing social media channels and online campaigns.
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
• Familiar with online promotion and advertising, digital media, social networking and blogging relevant to non-profit organizations
• Highly knowledgeable of SEO principles including keyword research and of producing reports using Google Analytics, Facebook Insights, Twitter Analytics…
• Good organizational and time management skills with the ability to work under pressure.
• Computer literate with familiarity to digital marketing tools
• English and Arabic proficiency both written and verbal

The successful candidate will need to have a positive attitude and to be detail oriented and having a strong sense of confidentiality and integrity.