Digital Marketing Trainer

Key Responsibilities:

1. Curriculum Design and Planning:

• Design a comprehensive, hands-on digital marketing training curriculum that introduces key digital marketing fundamentals like social media marketing, SEO (Search Engine Optimization), SEM (Search Engine Marketing), content marketing, email marketing, and analytics tools.
• Ensure that training content is aligned with current digital marketing trends and tools used in the industry, including platforms like Google Ads, Facebook, Instagram, LinkedIn, and Google Analytics.
• Prepare session plans, handouts, assessments, and tools tailored to participants knowledge and skill levels.
• Adapt training content to suit the background and pace of learners.

2. Training Delivery:

• Deliver engaging and interactive training sessions that combine theory with real-world application.
• Focus on practical exercises, real-world case studies, and live campaigns and guide learners in developing and running their digital marketing campaigns on platforms like Facebook, Instagram, and Google Ads.
• Adopt a variety of teaching methods, including practical exercises, case studies, and role plays, to enhance understanding.
• Offer one-on-one support when needed.

3. Learner Support and Course Evaluation:

• Conduct pre- and post-training assessments to measure participant progress and the effectiveness of the training.
• Prepare up-to-date assessments tools to monitor trainees’ progress and update course content and facilitation accordingly.
• Support participants in preparing final projects or assignments based on their learning.
• Help collect feedback from learners to improve future training.
• Provide constructive feedback to learners on their performance and areas for improvement.
• Maintain records of attendance, assessments, and performance.

4. Coordination and Collaboration:

• Work closely with the Training Coordinator to align the course with overall training goals and to ensure the consistency and quality of training delivery.
• Participate in occasional meetings or follow-up sessions as requested.
• Contribute to highlighting learner’s progress or success stories as needed.
• Share best practices and insights with colleagues to continuously improve the training process.