Company to develop a media campaign about the Sexual harassment law

Purpose of the consultancy

To develop a media campaign that includes a video teaser and a promoting social media package about the Sexual Harassment law and its SoPs that have been developed by NCLW, ESCWA and UNFPA.

Specific objectives

• Create a media campaign teaser (TVC) to be disseminated on national TV and social media platforms 1) to raise awareness on the new sexual harassment law and 2) to encourage speaking about sexual harassment at the workplace in Lebanon while ensuring the branding of NCLW, UNFPA and ESCWA.
• Create multimedia content aligned with the media campaign teaser to promote the sexual harassment law and its SoPs to be published on social media platforms 1) to raise awareness on the new sexual harassment law and 2) to encourage speaking about sexual harassment at the workplace in Lebanon while ensuring branding of NCLW, UNFPA and ESCWA.

Target Audiences

• Employees and workers particularly women
• Public audience on social media living in Lebanon particularly women
• Employers in Lebanon
• Media outlets

Expected Deliverables

The deliverables/tasks are as follow:

• Create a branded concept for the entire campaign
• Create an online page on different social media platforms for the launch of the media campaign.
• Create a media campaign teaser to be disseminated as TVC on national channels in Lebanon for 4-6 weeks and to be published as a promotional video on the respective pages of the social media platforms
• Create multimedia content for dissemination for 4-6 weeks as per follows: 1) 6 social media designed share cards on the drafted law - 2) 4 social media designed cards of testimonies from employees who were exposed to sexual harassment at work – 3) Create interaction posts for social media like polls
• Develop a social media digital campaign plan that lasts for 4-6 weeks that mobilize a hashtag (Example: A frame for profile pictures on Facebook) for the law in alignment with the multimedia content
• Ensure the branding and visibility of entities (i.e. NCLW, UNFPA and ESCWA) collaborating   on this work in all produced content
• Ensure the promotion of the social media campaign to target the audiences listed above
• Measure the impact/reach of the media campaign (Organic and Paid)

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