Digital Marketing Strategist

Purpose of the consultancy

To develop and implement ways to target online viewers.

The 16 days of activism campaign includes 1 TV spot, 1 visual content for public use alongside a slogan for the campaign and 16 social media assets/ visuals with key messages.

Specific objectives

Based on the above and under the overall guidance of NCLW Executive Director the expert will undertake the following duties:

• Boosting ads on social media on the three platforms FB/IG/Twitter.
• Optimizing the ad and strategize in a way it reaches the highest volume of viewers possible.
• Following up and presenting a final report containing data of the work after the end of the campaign.

NCLW will ensure support as follows:

• Provide consultant with needed information and videos
• Offer its premises during the duration of the contract when necessary

To download the full TOR, click HERE