Production House

 The Production House will have the following responsibilities:

Kick-off & Creative Development

• Attend an introductory/inception meeting with NCLW to align on the campaign’s purpose, tone, key messages, and expectations.
• Conduct a rapid insight research to suggest audience profiling, messages, channel review, and deliver an insight brief informing the creative route.
• Develop a media plan and timeline, covering preparation, filming, delivery of draft, launch date, platforms, targeting approach, and estimated budget for boosting/dissemination. The plan should include strategies for social media/TVs, and/or complementary channels (e.g., outdoor billboards, print, other digital platforms etc…).
• Develop several distinct campaign concepts and ideas, capturing the key points and objectives, and submit them to the NCLW for review and feedback.
• Prepare 3 draft scripts for the video, effectively conveying the main ideas and messages agreed upon with NCLW
• Present storyboard(s) and creative rationale for the selected script

Pre-production & production

• Provide a detailed work plan including options for actors/VO, cast, filming locations, props, wardrobe, schedule, and scripts in Arabic and English.
• Secure all filming permits and releases; provide a location/casting list; and arrange logistics
• Film per approved storyboard and schedule; ensure professional direction, lighting, cinematography, and sound.

Post-production

• Edit picture and sound; color correction/grade; audio design/mix; etc….
• Select or create original composition/music for the film to ensure legal usage when published online, for all media use by NCLW.
• Ensure the creation of subtitles in both Arabic and English for the final video.
• Produce an LSL (Lebanese Sign Language) version (picture-in-picture inset)
• Design at least 10 visual samples/statics for social media, aligned with the approved campaign concept and video
• Ensure the branding guidelines and visibility requirements of NCLW in the final products.
• Incorporate NCLW comments and feedback through several revision rounds.

Campaign Management, Monitoring & Evaluation

• During the campaign, provide performance snapshots to monitor visibility, reach, and engagement.
• Deliver a post-campaign performance report including final metrics, audience insights, lessons learned, and recommendations for future NCLW campaigns.

To download the full TOR, click HERE.