Consultancy: Social Media

Background Information:

Lebanon continues to witness multifaceted and intertwined crises that further aggravate a vulnerable socio-economic situation pushing a substantial percentage of Lebanon’s residents under the poverty line. The severe economic crisis was compounded with COVID-19 pandemic and a devastating blast in Beirut port that destroyed large neighbourhoods in the capital, and led, in August 2020, to the resignation of the government. In the absence of a functioning government, the socio-economic and Covid-19 situations have continued to deteriorate. 

Social Entrepreneurship (SE) is increasingly regarded as a tool capable of easing communal tensions and contributing to communities’ socio-economic development. SEs can “contribute to the economic security of all segments of the population and contribute to economic diver­sity as it invests in territorial development and proximity, promoting community participation, prioritizing local impacts and modelling participatory values”

In Lebanon, a 2019 mapping showed that SE has recently gained more national visibility among urban communities in big cities. This can be explained by the fact that SE responds to the national priorities and is aligned with Lebanon Crisis Response Plan (LCRP) goal, and the strategy of both the Livelihood and Social Stability Sector. During the past few years, several projects started promoting SE as a tool to strengthen social stability and support local economic development for Lebanese, Palestinian, and Syrian refugees. Some of the projects invested in building the knowledge and awareness of community members on social entrepreneurship, others supported the identification of social ventures and their evolvement into SE through the provision of ad hoc technical and financial support, while others focused on developing a legal framework for social entrepreneurship.

2- Brief presentation of project:

SEE Change: Oxfam in partnership with Beyond group and COSV is implementing an EU Regional Trust Fund in Response to the Syrian crisis (EUTF) Funded project entitled “Social Entrepreneurship Ecosystem Change” (SEE Change).  As of September 2020, and over the course of three years, the project will be implemented in five different areas in Beqaa, North, South and Mount Lebanon.

The project aims at increasing   the   impact   of   social entrepreneurial activities in Lebanon, creating employment and social stability opportunities, and supporting the local economy.

The action aims to have an impact on 4 levels:

• Technical level: Developing the capacity of around 7000 community members through the provision of trainings on SE, social economy, social impact measurement, and community outreach.
• Social level: Engaging at least 200 community members in: 1) identifying local assets that hold the potential of being transformed into social justice incubation programs, 2) monitoring and measuring the social impact of SEs that will be supported by the program.
• Economic level: Providing technical and financial resources to support the scale-up, social and economic impact of around 60 existing SEs. Additional support will be provided for the Social Entrepreneurship Support Organisations (SESOs) to ensure that they provide improved and tailored support to the SEs.   
• Policy level: Sustaining the advocacy work initiated through previous projects, namely SEE Change, FURSA, and MedUp!, aimed at creating a conducive ecosystem for SEs, civic engagement, and inclusive economic development.

Job Description

SEE Change seeks to recruit a social media consultant.

The selected consultant will:

• Design Social Media strategy in coordination with the project’s communications staff to raise awareness and advocate on the project’s concepts and recruit applicants and mobilize supporters.
• Strategy should include clear time frame and tactics: posts, boosted posts and ads, and live coverage of events.
• Create content for Facebook account, and Instagram account, and provide content calendar
• Create content to promote the project’s activities, key messages.

• Monitor conversations on Facebook, crafting creative and responsive messages.
• Increase SEE Change’s audience size and engagement metrics.
• Promote produced materials: Studies, reports, infographics, and videos.
• Comply to donor’s and Oxfam’s guidelines and policies.

Qualifications

• Experience in producing, editing and disseminating multimedia content for online audiences.
• Experience in social media campaigns with non-profit and humanitarian organizations.
• Experience producing and interpreting social media analytics.
• Proven skills in communication and creating content in Arabic and English for different audiences.
• Culture and gender- sensitive.
• Willing to travel to Tripoli and Bekaa for coverage if needed.

Expected Outputs:

• Social Media strategy
• Interactive Facebook and Instagram
• Monthly report on engagement and progress
• Final report