Freelance Digital Content Creator / Editor

Main functions

• Create a friendly user professionally designed, attractive and easy to navigate website for ADR with a focus on promoting the association’s mission, activities and products.
• Publish the existing content provided by ADR staff 
• Create effective and engaging content that drives action 
• Review ADR social media platforms, give feedback and advise on ways to improve.

Responsibilities

• Develop digital content strategy aligned with short-term and long-term communications objectives
• Collaborate with the General Manager to plan and develop digital content, style and layout
• Liaise with content writers (coming from ADR different departments)  to ensure brand consistency
• Train relevant staff on web content management and optimization according to SEO
• Use and train relevant staff on content management systems to analyze website traffic and users engagement metrics
• Collaborate with General Manager and Project Manager to manage content distribution to online channels and social media platforms in order to increase web traffic
• Develop and train content team on how to develop an editorial calendar 
• Ensure compliance with law (e.g. copyright and data protection).

Qualifications and Experience

• At least five years’ experience working as a digital content manager/editor.
• Experience of using HTML and web content management systems to update online content
• Highly proficient in the use of Microsoft Office, specifically MS Word.
• Knowledge of SEO and web traffic metrics
• Familiarity with social media
• Expertise in content optimization and brand consistency is a plus
• BS degree in Information Technology, Computer Science, Communications or relevant field.

Job specific skills and style

• An aptitude for writing and an excellent eye for detail
• Creative mind
• Excellent writing skills in English
• A confident and positive character with good organizational, communications and time-management skills
• Able to adapt writing style to suit different target audiences.
• Able to multi-task, working on multiple projects at a time and to tight deadlines.