National Expert in Touristic E-marketing

Polish Center for International AID (PCPM) is seeking a National Expert in Touristic E-marketing.

MASAR for Local Governments is a programme funded by the EU MADAD trust fund and implemented in Lebanon and Iraq. The overall aim of the programme is to strengthen the long-term resilience of targeted subnational governments and their host, refugee and IDP populations to deal with displacement.

MASAR has three objectives:

To improve the capacities of subnational governments to engage in holistic, area-based planning and consider different scenarios that respond to the needs of host, refugee and IDP populations.

To improve service delivery to generate greater social stability outcomes based on the needs of host, refugee and IDP populations.

To empower subnational governments and service providers to facilitate local economic development and to have better access to municipal investment that benefit the extension of safe public services and create economic opportunities for host, refugee and IDP populations.

Aim of this assignment

The three objectives of this assignment are:

• To strengthen the visibility of the region on global information platforms used by tourists such as Wikipedia, Google Maps, and others by integrating key touristic information into their databases;
• To capacitate the local entrepreneurs of the touristic and HoReCa sectors to use global and national platforms for advertising of touristic services;
• To capacitate the local entrepreneurs of the touristic and HoReCa sectors to prepare basic materials for e-marketing of their businesses.