Invitation to bid TOR#013 - Marketing Expert for Cash for Work Project

1. Description

The project comprises three types of cash for work activities targeting 900 workers: food production activities, including the production and distribution of daily meals and preserves baskets to 500 vulnerable families in targeted neighborhoods; agricultural activities including urban farming, small-scale farming; and crafts activities.  Food production activities and Agriculture will run for 5 cycles, while the craft activities will run for 4 cycles.  Each cycle will start with a period of training, part of which will be technical, and will differ from one sub-activity to another, and part of which will be cross-cutting across all sub-activities, over two days. The latter part will include onboarding training on PSEA, code of conduct, non-violent communication, work ethics and well-being. Once training is complete, the workers will move on to the production phase.

To support the sustainability of the program and ensure visibility and sales of its products, Ruwwad Al Tanmeya seeks to engage a Marketing Expert to develop and implement a targeted marketing strategy and digital presence for the CfW products.

2. Objectives

The objective of this consultancy is to support the visibility and sales of products created under the CfW program by:

• Creating a dedicated marketing page or digital platform.
• Developing branding, content, and promotion strategies.
• Identifying and engaging potential markets and customers.
• Generating revenue through direct and/or indirect sales channels.

3. Scope of Work

The Consultant will be responsible for the following tasks:

A. Marketing and Branding

• Conduct a rapid market assessment to identify selling points, target audiences, and competitive advantages of the CfW products.
• Create marketing materials, including product descriptions, photos, videos, and promotional content.
• Design and develop a user-friendly marketing page (standalone or embedded within the organization's website or social media platforms).

B. Sales and Distribution

• Propose a sales strategy, including online and offline channels (e.g., markets, fairs, social media platforms, e-commerce, partnerships with boutiques/stores).
• Link Ruwwad with potential buyers, retailers, and distributors.
• Track and report on sales performance and customer feedback.

4. Deliverables

• Market assessment brief.
• Fully functional marketing page with product listings.
• At least 1-month marketing and content calendar.
• Sales strategy and channel mapping.
• Monthly progress report and final report with lessons learned and recommendations.

5. Duration

The consultancy will last for 4 months.  The exact duration will be determined based on the agreed work plan.

6. Reporting Line

The Consultant will report to the Program Manager of the CfW program and will coordinate closely with the Project Manager and communication department.

7. Qualifications

• Proven experience in marketing, sales, branding, and/or e-commerce.
• Experience working with handmade or community-based products is a plus.
• Strong knowledge of digital marketing tools, social media, and e-commerce platforms.
• Excellent communication and content creation skills (visual and written).
• Ability to work independently and deliver within deadlines.

8. Payment Terms

Payment will be made in installments based on deliverables submitted and approved by Ruwwad El Tanmeya.