Call for expression of Interest (EOI) for Advertisement .

1. Background

Safadi Foundation is launching the second phase of its Accelerated Vocational Training Centre for the Socio-Economic inclusion in the North. The project’s main overall objective is to stimulate sustainable economic participation of vulnerable youth to promote their inclusion in the development of marginalized communities. In the long-term, inclusion can transform youth socio-economic outlook making them active participants in decreasing unemployment rates and increasing their household income. The specific objective of this project will be to develop youth employability through comprehensive training programmes. Target beneficiaries will have access to accelerated market-based training and self-development programs that will prepare them to increase their competitiveness in the skilled labour market. Finally, the project will aim to strengthen private sector and national actor engagement in active labour market programmes, by participating in developing an effective labour programme leading to significant reduction in identified skills gap.

2. Purpose

Safadi Foundation is seeking to recruit an experienced Advertising Company which will be working with the Market Integration Unit at Safadi Foundation, in order to market a mobile application MEHNA aiming at enhancing the economic participation of youth, through matching and networking between skills youth and individuals or companies who are seeking for services related to construction, agriculture, agri-food, hospitality and many other services.

The Advertising company will be responsible of marketing the MEHNA App through creating a social media marketing campaign who will be responsible of planning, executing and management of the campaign promoting MEHNA App.

This plan should include:

• Social media study: knowing the audience, similar apps, competitor’s platforms and cultural trends
• Content creation: Defining the messages
• Branding: Creating tools (animated videos, eposters, # and photo shooting)
• Outreach: Defining an outreach strategy (S.F social media platforms, using existing related platforms)
• Testing phase
• Planning phase (that includes a weekly plan)
• Tracing, reporting and recommendations

3. Expected Outputs and Deliverables

Delivery Schedule

Reports shall be delivered based on the information shown in the table below electronic soft copy in word format and/or excel format when applicable:

Marketing plan phases

Deliverables

Language

1st phase- 2 weeks after the contract signing

Social research report  

English

2nd phase -2 weeks- the creation of a content

Defining a clear content

English and Arabic

3rd phase branding the application

Animated videos, E-posters and hashtags

Arabic

4th phase- outreach strategy

Outreach plan defining the targets and the estimated candidate’s number.

English

5th phase – testing/planning

Evaluation report and final plan

Arabic

4. Qualifications Required

Expert Qualifications:  - Selected candidate should be an expert and have an advanced experience in providing similar deliverables; at least 5 years of experience.  - Knowledge and experience in working with NGOs for at least 5 years - Capacity to think creatively in strategical planning - High reporting experience - Clear understanding of the political, geographic, and economic dynamics of Tripoli area. II- Years of Experience: 5-10 years of experience in working in similar field III- Competencies:  - Show respect to Safadi Foundation’s confidentiality. - Respect and promote SF’s Policies. - Address needs and requests in a professional way.