FSL Marketing Officer

MAIN RESPONSABILITIES

• Conduct a robust market assessment and mapping of the target areas
• Implement marketing activities mentioned in the project proposal
• Create market linkages for small producers and farmers
• Design and deliver marketing training for local women processing groups, farmer groups, and agricultural cooperatives
• Provide marketing support for exhibitions, markets, and selling platforms implemented by the project or the project’s partners
• Deliver marketing solutions for existing farmer markets, food exhibitions, etc.
• Follow-up with graphic designers and service providers for branding and packaging select items
• Review all materials related to the assignment such as: program proposal, program implementation plan, program training materials, program publications, brochures, booklets, etc.
• Work closely with MEAL officer on measuring and analyzing results of marketing activities
• Analyze the existing documents of previous market assessment in the region & underline the gap, the needs and the successful projects. Methodology should include desk analysis and collection of primary data, such as focus group discussions, business surveys, key informant interviews, and market observations
• Focus on analysis of the current markets and the livelihood capacities and competencies of potential beneficiaries in the project areas including access to markets, quality of products, (standard production and processing skills), market demand, competitiveness and compatibility, easy availability of raw material/inputs and market trends/polarity, etc.
• Underline obstacles, risks, and opportunities that are unique to men or women, youth or adults.
• Identify the possible customers (suppliers) who could be interested in the production of the farmers and cooperatives and create a link between the producers and the final customers.

Reporting

Reports directly to SIF’s Beirut Office, to the Food Security and Livelihood Manager and program coordinator. S/he will submit the following reports on weekly and monthly basis:

1. Monthly reports submitted to the FSL program manager describing the status of marketing activities & events. The report must contain information about activities, meetings, and results
2. Progress reports submitted to the MEAL officer and the FSL program manager after every marketing training showing results of improvement and pre and post-tests.
3. Final report submission

Person qualifications

• Bachelor Degree in business administration marketing emphasis, Agribusiness, or related degree
• Expert in marketing of agricultural products in rural contexts and with small family-run farmers.
• Minimum 2 years of marketing experience in the food and/or agriculture sector
• Has a clear understanding of the local food production and their packaging and labelling requirements within the region
• Minimum 3 years of experience in humanitarian work
• Strong communication skills with excellent written and spoken skills in both English and Arabic
• Confident and proficient in the use of MS office, especially word and excel
• Social and digital media familiarity is a plus
• Previous copywriting experience is a plus