Marketing Trainer/Consultant

Marketing Trainer / Consultant

Entrepreneurship Program

                          Lebanon (North Lebanon, Beirut Mount Lebanon and South)

CONTEXT

The Institut European de Coopération et de Développement (IECD) is a French non-governmental organization founded in 1988 and operating in the field of social and economic development in partnership with local institutions. IECD’s main sectors of action are vocational training and professional integration, assistance to very small enterprises and access to education for the most vulnerable persons.

IECD has been operating in Lebanon since 1994 and it opened a regional office in Beirut in 2007, in partnership with Semeurs d’Avenir.

Among its projects, the entrepreneurship program  has been running in North Lebanon, Beirut ML and South and accompanying very small entrepreneurs and startups since 2010.

Following the main trainings of the program, one of the important activities in this project is the specialized trainings a training of 16 hours which aim to build the capacities of the entrepreneurs in a specific domain such as finance, marketing and digital marketing, crisis Management and risk management… and thematic session which is consisted of 3 hours workshop on a specific topic requested by the beneficiaries  In order to success in the implementation of the “digital marketing” specialized training, IECD and Semeurs d’Avenir is Looking for an experienced trainer in digital marketing and branding.

MISSIONS 

The marketing trainer will be responsible of the following tasks:

• Train the entrepreneurs on how to implement marketing strategy for their business and provide them with expert information & tools on promotion, branding, media channels.
• Develop the content of the existing curriculum of the specialized training in marketing with new modules on branding, photography, and advertising through social media platform.  
• Adapt the content and the methodologies during the training according to the beneficiaries needs and level of competency. And.
• Facilitate the trainings in marketing/ digital marketing to groups of beneficiaries of the entrepreneurship program, in a practical way using the adult learning methodology.
• Provide specialized and customized sessions on digital marketing, branding, photography for social media for the beneficiaries of the program as Thematic session when needed and requested by the project team.
• Provide written document, verbal and visual support documents if requested by the beneficiaries to ensure their understanding.
• Oversee the implementation of the sessions: fill in all the documents required during the training sessions such as attendance sheet, evaluation template and final report…and collaborate with the project team
• Help the beneficiaries in building their marketing strategy for their business, their social media pages, and their brand through practical activities.

PROFILE

Education: Masters’ degree in Marketing/ digital marketing, Branding, Business, or any related field,

Experience: 3 to 5 years of professional experience in delivering training and/or working in marketing field, previous experience working with international organization under entrepreneurship program is preferable.

Required skills and competencies:

• Marketing strategy
• Branding
• Media channels, online/web marketing
• Product Photography for marketing
• Organizational skills
• Leadership skills
• Good written and oral communication skills,
• Show initiative and be able to work independently
• Have good relations with trainees and understand their needs.

Job Location: Lebanon especially in the North, Beirut and Saida

Contract Type: Consultancy

Contract Duration: till end of 2022 (extendable depending on fund and performance)

Remuneration: 50 USD per hour (Maximum of 16 hours per training) + Transportation