Bread&Net Creative Lead

Job Description

Our vision: is for everyone in Lebanon and across the Arab region to be able to access the internet, mobile services, and other networked spaces in order to communicate and express themselves safely and without fear of censorship, surveillance, or repercussion.

Our mission: is to advance digital rights in Lebanon and the Arab region through research, campaigns, and advocacy that encourages users to engage critically with digital technologies, media, and networks. We believe in the transformative power of access to information and self-expression, both online and offline. We assert that these rights are essential to peaceful, dynamic, and prosperous societies.

Job Title
Creative Lead - Bread&Net 2025

Job Overview: Bread&Net is an annual conference that explores critical issues at the intersection of technology, human rights, and social justice. Bread&Net 2025 will focus on bringing together activists, technologists, and policymakers to foster dialogue, collaboration, and innovation. The visual identity of Bread&Net plays a crucial role in amplifying its mission, creating a strong connection with its audience, and ensuring a cohesive and impactful presence across digital and print platforms. The Creative Lead will develop and execute the visual branding and communication assets for Bread&Net 2025, ensuring consistency, creativity, and alignment with the event's values and theme.

SCOPE OF WORK: The selected candidate will be responsible for, but not limited to, the following duties and responsibilities:

Brand Development

Designing a comprehensive visual identity for Bread&Net 2025, including:

• Logo and wordmark
• Color palette
• Typography
• Style guide

Event Materials

Creating assets for the event’s promotion and communication, including: Digital banners, social media templates-Email headers and newsletters-Presentation templates-Flyers, posters, and brochures.

Onsite Branding

Designing physical and digital materials for the event, including: Stage backdrops and signage, Wayfinding graphics, Badge designs and lanyards.

Website and Multimedia

• Working with the web development team to design website layouts or provide web-optimized visuals.
• Creating motion graphics or short animations for promotional videos, if needed.

Detailed Social Media Assets

The designer will create high-impact, visually engaging, and consistent social media designs for social media platforms. This includes:

Pre-Event Posts

Call for Proposals

• Posts announcing the opening and deadline for submission.
• Reminders (e.g., "1 week left to submit your proposal").
• Carousel-style visuals explaining the submission process and criteria.

Registration Announcement

• Posts announcing the opening of registrations.
• Countdown reminders ("3 days left to register!").
• Posts with QR codes or links to the registration portal.

Theme Announcement

• Posts introducing the Bread&Net 2025 theme.
• Explainers or infographics breaking down the relevance of the theme.

Event Build-Up Posts

Speaker Announcements

• Individual speaker profiles with their photos, bios, and session titles.
• Group posts for panel discussions or keynote sessions.

Schedule Posts

• Daily session schedule graphics.
• Highlighted sessions or workshops of the day.

Partner Announcements

• Posts highlighting sponsors, media partners, or collaborating organizations.

During the Event

Live Updates

• Templates for live posts covering ongoing sessions, quotes, or photos.
• Stories or reels designs to showcase real-time updates.

Engagement Posts

• Interactive posts (e.g., polls, questions, quizzes) to engage attendees online.
• Posts thanking participants for sharing their experiences online.

Post-Event Posts

Event Highlights

• Graphics or reels summarizing key moments from the event.
• A thank-you post for attendees, speakers, and partners.
• Documentation
• Posts linking to video recordings, reports, or session notes.

Save the Date

• Teaser posts for the next Bread&Net edition.

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Qualifications

• Bachelor's degree or equivalent in graphic design, visual arts, or a related field.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other graphic design software.
• Demonstrated experience in both brand identity and creative campaign design.
• Excellent understanding of design principles, typography, and color theory.
• Understanding of the digital rights environment in the West Asia and North Africa (WANA) region.
• Proven ability to manage, mentor, and inspire a design team, providing guidance and feedback to ensure high-quality deliverables and professional growth.
• Familiarity with SMEX's core work and a shared commitment to human rights values, including privacy, users’ rights, digital surveillance, data protection, freedom of expression, accessibility, open culture, etc.
• Ability to work independently and collaboratively in a fast-paced environment
• Strong communication and interpersonal skills, with the ability to effectively present and discuss design ideas.
• Fluency in both Arabic and English, including spoken and written communication.

Personal characteristics

• Creativity and strong ability to think outside the box, continually innovating and pushing the boundaries of design.
• Exhibits attention to details to consistently ensure high quality and precision in every design element.
• Dynamic and provides constructive feedback to the team.
• Deeply passionate about design and continuously strives to improve personal and team performance.
• Proactive and takes initiatives.
• Able to work under pressure when necessary.

Behavioral Competencies

• Creativity and Innovation
• Collaboration
• Effective communication
• Time management

Additional Information

• Duty Station:                  Beirut, Lebanon
• Office Presence:             Hybrid   
• Employment Status:       Consultancy
• Reporting Line:              Project Coordinator