Pr And Communications Expert

Mission of the position: Support Fundraising activities by pursuing opportunities to externally promote SOS Children’s Villages fundraising campaigns and activities in order to increase the public recognition and foster a positive image, strengthen brand awareness, credibility and acceptance. Develop an external communications strategy in alignment with the overall national management strategy and positioning and with the 3-years fundraising strategy, plan, monitor, evaluate and analyse the external communication activities. Position SOS Children’s Villages as a strong partner among potential and existing supporters based on SOS Children’s Villages roots, vision, mission and values. Provide communications expertise to the fundraising team   Main clients: Director/Head of Fundraising, National Director, individual and corporate fundraiser Existing and future donors External Public National journalists and their networks   Key performance areas and main responsibilities: Draft and alignment of a concept and plan of external communication measures based on a thorough analysis of the status quo of external communication, of the public perception of the organisation in the country, and in alignment with the management strategy and the 3-years fundraising strategy. Implementation, evaluation and if needed quick adaptation of the plan Accompany fundraising campaigns, support fundraising colleagues with expertise for external communications and adaptation of content for all channels, online and offline Identify key media and key journalists and foster the relationship with them to proactively position the organisation´s topics and messages in the national news agenda Organise crisis communications in close cooperation with the national crisis management team, act as an information hub to regional and international offices Closely cooperate with the National Director to pursue a consistent message about the organisation and its mission and activities Managing media relations, social media channel and the organization’s website Creating and/or manipulating graphic elements (photos, logos, themes, etc.) for use in client-facing and internal marketing communications efforts Managing the donor cycle process through a yearly communication protocole Leading the design and evelopment of marketing and communication material         Knowledge of the following tools is required: InDesign Illustrator Photoshop