Digital Communication Specialist

I. Scope of Work and Responsibilities

1. Planning, branding, and consistency

• Support the development and implementation of SBT’s digital communication plan (monthly themes and priorities).
• Maintain a consistent look and tone across SBT channels and materials using SBT templates and brand guidance.
• Apply donor visibility requirements and logo use rules as shared by SBT.
• Coordinate messaging across departments to avoid contradictions and duplication.

2. Content creation and production

• Create digital content for social media and web use (posts, short videos/reels, simple animations, infographics).
• Draft clear written content in Arabic and English (captions, announcements, short stories, success stories, field updates).
• Prepare key communication materials when planned (presentations, newsletters, one-pagers, brochures, reports) based on an agreed workplan.
• Use tools such as Adobe Creative Suite and/or equivalent tools (e.g., Canva) to produce publish-ready materials.

3. Digital channel management

• Manage SBT’s official digital channels (Facebook, Instagram, LinkedIn, Twitter/X, YouTube) and ensure regular posting.
• Plan, schedule, and publish content using scheduling tools (e.g., Meta Business Suite) and keep a clear publishing calendar.
• Monitor comments and inbox messages, respond to basic inquiries, and escalate sensitive issues to the supervisor.
• Track performance using analytics tools and adjust content based on what works.
• Support paid promotion/boosting and simple ad campaigns when approved and when budget is available.
• Update website content through the CMS (e.g., publish news, update pages). Technical hosting/security maintenance is handled by SBT’s IT/vendor (if applicable).

4. Storytelling, media support, and documentation

• Collect and document program results and stories in coordination with program teams (quotes, facts, photos, impact notes).
• Support drafting of press releases and media announcements when requested.
• Maintain a basic contact list of communication partners and media outlets (if required by SBT).

5. Internal coordination and service providers

• Coordinate with program teams and MEAL staff to verify information before publication.
• Coordinate with photographer/videographer when needed and when available, based on work priorities.
• Coordinate with Finance on planned communication costs (printing, paid ads, production requests) and support simple tracking.
• Maintain and organize SBT’s digital media library (folders, file naming, versions, final outputs).

II. Required Qualifications and Experience

• Bachelor’s degree in Graphic Design, Communications, Media Studies, Marketing, Journalism, Visual Arts, or a related field (or equivalent proven experience).
• 3–5 years of relevant professional experience in digital communication, preferably within the humanitarian, development, or nonprofit sector.
• Strong graphic design and basic video editing skills (Adobe tools and/or equivalent).
• Experience managing social media pages and using analytics tools for performance tracking.
• Ability to plan content, work to deadlines, and coordinate with multiple teams.
• Strong written and spoken Arabic and English.
• Portfolio required (links to samples of social media content, designs, and/or videos).

SBT has a zero tolerance for Sexual Exploitation and Abuse of beneficiaries and staff. Protection from Sexual Exploitation, Abuse and Harassment (PSEAH) is everyone’s responsibility, and all staff are required to adhere to the Code of Conduct, which enshrines principles of PSEAH, always (both during working hours and outside work hours). Familiarization with, and adherence to, the Code of Conduct is an essential requirement of all staff, in addition to related mandatory training. All staff must ensure that they understand and act in accordance with this clause.