There are currently more than one million Syrian refugees registered with UNHCR in Lebanon, which makes Lebanon the highest refugee-hosting country per capita in the world. There are no approved camps in the country, and refugees are living in more than 1,700 locations across the country. The refugee response is led by the Government and local actors, supported by the international community.
As the designated lead agency in the refugee response, UNHCR has established a sector-based structure in Beirut and in the field. The structure brings together over 100 UN agencies, national and international NGO partners in identifying and agreeing on the strategic priorities to address the needs of Syrian refugees and other affected populations. The Lebanon national response falls under the Regional Refugee and Resilience Plan (3RP), whereby UNHCR guides the refugee response and UNDP facilitates the resilience and stabilization component.
The UNHCR operational response in Lebanon is the largest for the organization. Media attention and the frequency of influential high-profile visitors is high. The Office are located in Beirut, Zahle, Tripoli, Tyre, and Qobayat.
In support of the Leadership Giving (LG) and Individual Giving (IG) programmes in MENA, The Private Sector Partnership unit (PSP) needs to hire a creative/conceptual English copywriter to lead on the English digital content for UNHCR's MENA Digital Hub and help tell compelling stories about refugees to the world.
This includes taking the lead on English copywriting and producing top English content including text link advertisements, banner advertisements, emails, site content articles, social media content landing pages, newsletters and letters besides creating straplines, slogans, body copy, jingles and scripts.
Additional experience in design work and visual communications (video production) is considered a plus.
Accountability (key results that will be achieved)
- Conceptually develop compelling and creative campaigns with input from different stakeholders.
- Provide timely English digital content for emails, social media, digital and website.
- Support the delivery of visual communication materials for the digital team.
Responsibility (process and functions undertaken to achieve results)
- Work closely with the digital creative team, to develop creative campaign concepts.
- Develop original and targeted digital copies to drive traffic to various micro sites, landing pages for fundraising purposes.
- Develop highly engaging social media content in English (Facebook, Twitter, Instagram and YouTube).
- Develop creative content for blogs and news articles.
- Create work that is optimized for the Web. Common Web content writing practices include:
- Succinct, fact-filled content
- An engaging, active tone
- Writing broken up by subheadings
- Use of bulleted lists
- Embedded links throughout the text
- Provide assistance with design and visual communication content for social media.
- Use Adobe Flash, IMovie and or other animation/video software to generate short digital animation clips for campaigns.
- Produce individual campaign tactics with focus on storytelling (e.g., collateral, direct mail, emails, web pages, social media, etc.)
- Perform multi-channel copy editing and proofreading for external digital marketing campaigns, and donor communications.
- Lead efforts to identify new content/communication opportunities, repurpose existing content, and other creative ways and interesting angles for your articles.
- Ensure proper usage of brand, voice, and style, as well as organization, grammar, sentence structure, and punctuation.
- Tailor the content and style of individual writing assignments according to their;
- Identify key messages: understanding the main thing that you want the reader to feel and do and how to communicate this powerfully;
- Perform other related duties as required.
Authority (decisions made in executing responsibilities and to achieve results)
- Take ownership of copy briefs and answer them to a very high standard.
- Check all copy that generated by team members and offer feedback when necessary.
Intervention Sectors
Refugees
Application Deadline
Organisation
Salary Range
> 3000 (USD)
Contract Type
Full Time
Application Submission Guidelines
Interested qualified external persons meeting the requirements of the attached Job Description can apply online through the following website: https://jobs.unhcr-lb.org/ no later than COB 04/02/2018.
Please note that only applications received through the above website will be accepted and no applications will be accepted through email.
Only short-listed candidates will be contacted. UNHCR does not charge a fee at any stage of the recruitment process (application, interview meeting, processing, training or any other fees). UNHCR strongly encourage qualified female applicants for this position. Shortlisted candidates may be required to sit for written test and/or oral interview.
UNHCR seeks to ensure that male and female employees are given equal career opportunities. UNHCR is committed to achieving workforce diversity in terms of gender, nationality and culture. All applications will be treated with the strictest confidentiality.
Requires a Cover Letter?
Yes
Experience Requirements
5 to 10 years
Education Degree
Bachelor Degree
Education Degree Details
ESSENTIAL MINIMUM QUALIFICATIONS AND PROFESSIONAL EXPERIENCE REQUIRED.
Define the educational background, the relevant job experience and the language(s) that are essential to perform the work of the position.
Bachelor's degree in Communication or Sociology, Journalism, Copywriting, Public Relations or other associated field.
Minimum 6 years professional experience as a Creative Writer, conceptualizer or as a web content writer.
Impeccable spelling and grammar.
Expert writing skills, editing and proof reading abilities in English
Ability to write concise, attention grabbing and hard-hitting copy that puts the message across, especially for digital.
A deep understanding of consumers and what motivates them online.
Experience of graphic design and video software is a plus.
Strong agency background in campaign development and creative copywriting
Must be able to distil complex technical/scientific information into effective campaign-level messaging and develop unique value propositions (experience with new product launches preferred)
Experience in presenting creative work in a visually compelling way to clients and team.
Ability to thrive in a fast-paced, high-volume environment.
Experience with e-mail marketing best practices is a plus
Experience with optimizing content for today’s SEO requirements.
Advanced knowledge and experience in writing and producing content for several digital media channels and digital advertising requirements.
Experience in writing engaging social media content.
DESIRABLE QUALIFICATIONS & COMPETENCIES.
Describe any experience or knowledge that would be an asset, such as: UNHCR Learning Programmes, other training, additional languages, Field/HQs experience, etc.
Excellent overall writing skills in a number of different styles/tones.
Familiarity with creative processes and techniques.
Keen attention to detail, high regard for quality are essential.
Great research, organizational, and learning skills.
Some experience with online marketing and lead generation.
Ability to work on multiple projects simultaneously and meet deadlines
Excellent knowledge/familiarity with the cultural intricacies of the Arab/Gulf countries.
Social Perceptiveness: producing content that is relevant to the organization’s environment and understanding reactions of people to this content.
Ability to adopt content to needs of different target audiences, excellent stylistic skills and experience in drafting different types of materials in English (human-interest stories, interviews, landing pages, social media etc.).
Be a real team player and be driven by numbers and success.
Knowledge of best practices for digital creative, segmentation, dynamic content, testing methodologies, deliverability.
Knowledge of e-campaign performance drivers and optimization techniques.
A persuasive and confident approach to creativity.
Humanitarian Experience - cause oriented.
Define the educational background, the relevant job experience and the language(s) that are essential to perform the work of the position.
Bachelor's degree in Communication or Sociology, Journalism, Copywriting, Public Relations or other associated field.
Minimum 6 years professional experience as a Creative Writer, conceptualizer or as a web content writer.
Impeccable spelling and grammar.
Expert writing skills, editing and proof reading abilities in English
Ability to write concise, attention grabbing and hard-hitting copy that puts the message across, especially for digital.
A deep understanding of consumers and what motivates them online.
Experience of graphic design and video software is a plus.
Strong agency background in campaign development and creative copywriting
Must be able to distil complex technical/scientific information into effective campaign-level messaging and develop unique value propositions (experience with new product launches preferred)
Experience in presenting creative work in a visually compelling way to clients and team.
Ability to thrive in a fast-paced, high-volume environment.
Experience with e-mail marketing best practices is a plus
Experience with optimizing content for today’s SEO requirements.
Advanced knowledge and experience in writing and producing content for several digital media channels and digital advertising requirements.
Experience in writing engaging social media content.
DESIRABLE QUALIFICATIONS & COMPETENCIES.
Describe any experience or knowledge that would be an asset, such as: UNHCR Learning Programmes, other training, additional languages, Field/HQs experience, etc.
Excellent overall writing skills in a number of different styles/tones.
Familiarity with creative processes and techniques.
Keen attention to detail, high regard for quality are essential.
Great research, organizational, and learning skills.
Some experience with online marketing and lead generation.
Ability to work on multiple projects simultaneously and meet deadlines
Excellent knowledge/familiarity with the cultural intricacies of the Arab/Gulf countries.
Social Perceptiveness: producing content that is relevant to the organization’s environment and understanding reactions of people to this content.
Ability to adopt content to needs of different target audiences, excellent stylistic skills and experience in drafting different types of materials in English (human-interest stories, interviews, landing pages, social media etc.).
Be a real team player and be driven by numbers and success.
Knowledge of best practices for digital creative, segmentation, dynamic content, testing methodologies, deliverability.
Knowledge of e-campaign performance drivers and optimization techniques.
A persuasive and confident approach to creativity.
Humanitarian Experience - cause oriented.
Arabic
Fluent
English
Fluent
French
None
Hide guidelines for wrong answers
No