Intervention In Hygiene Promotion Campaign

1- Project Summary: World Vision’s DFID-funded WASH Project in South Lebanon contains a strategic hygiene-behavior-change component entitled “Carry out a mass hygiene promotion marketing campaign”: Based on the results of the Hygiene Barrier Analysis formative research, the project conducted, appropriate, targeted, and culturally-sensitive hygiene messages will be developed to positively influence the behaviour of the target beneficiaries toward adopting the desired hygiene behaviours that the project is promoting. WVL will hire a marketing/media consultancy company to turn the keys messages (highlighted from the HBA research) into marketable messages which will be launched across the three areas of Saida, Tyre, and Bent Jbeil. The media used to broadcast these messages will be determined based on the results of the Hygiene Barrier Analysis formative research and consultant-led research as the most effective means of communicating information to the target community. The key messages may be broadcasted over the TV and/or radio; placed on billboards and turned into an interactive theatrical and/or musical representation. This hygiene promotion approach is unique to South Lebanon and is expected to have a great impact. Throughout all activities, WVL will adopt a Do No Harmapproach to ensure that activities are undertaken in a way that will not further exacerbate tensions. WVL will work in close collaboration with local authorities to ensure that the intervention is contextually appropriate and beneficial to both hosting communities and the refugees. A formal complaint and response system will be put in place and activities have been designed to ensure that decision making lies at the HH level, in cooperation but not in conflict with their neighbours and settlement communities.