Carole Assaf

Mrs. Carole Assaf is a multifaceted consultant, trainer, and senior lecturer with over 30 years of experience in consulting, training, and corporate growth strategies. As the CEO of SSVP and a founding partner of CVM3, she has played a pivotal role in driving organizational development and delivering impactful training programs for SMEs, NGOs, and public institutions.

Carole is a strategist and expert in navigating businesses through times of change, risks, crises, and challenges. She specializes in strategic planning, digital marketing, and brand development, offering practical, results-driven approaches to enhance competitiveness and sustainability. She has worked with over 50 multinational corporations and NGOs, including prominent organizations such as the National Commission for Lebanese Women, the Lebanese Armed Forces, GIZ, USAID, EU ENI, EU CVPol, the Polish Fund, WRF, and YMCA. Her work is deeply rooted in sustainability principles and corporate social responsibility considerations.

Carole’s expertise extends to streamlining organizational assessment needs and developing customized training programs to meet specific goals. An EBRD-certified small business consultant, she also holds certifications in Strategic Marketing, Change Management, and Organizational Governance. Her tailored solutions have consistently empowered organizations to thrive in dynamic and competitive markets.

Beyond her consulting career, Carole has been inspiring students for over 26 years as a senior lecturer at Notre Dame University. She bridges academia and practice through touch-base workshops that range from basic to advanced levels. Passionate about education, she challenges her students to master marketing strategies such as product identification, pricing, and pitching, while equipping them with the tools to reach clients and employers effectively. Carole’s dedication to excellence encourages her students to advertise themselves and their products with competitive precision using modern advertising techniques.

Carole’s multifaceted career reflects her unwavering commitment to fostering corporate growth, enhancing sustainability, and empowering individuals and organizations to achieve their full potential.